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|Articles - October 2010|
|Tuesday, September 28, 2010|
James Martin has his hands full these days. On the heels of an ambitious redevelopment of a downtown historic flour mill into a new wine-tasting room and cultural center, the 46-year-old entrepreneur from The Dalles is pushing a first-of-its-kind new product into the California market, hoping to pioneer the largely untapped “ready-to-drink” market for wine.Martin’s eight-employee company, Copa Di Vino (Italian for “cup of wine”), was founded in 2009 and hit the market in the spring of 2010 with single-serve containers of wine. The key to the business is packaging innovation, and the fact that Copa recently won an award in the Dupont packaging competition indicates potential.
The product is selling in 20 states, and the move into the 21st — California — is key to Copa’s future. As Martin noted at a recent gathering of entrepreneurs and investors, California has 19% of the nation’s population and produces 90% of the nation’s wine. He’s hired a Southern California sales rep and has been traveling south regularly to pitch his idea to major retailers, big wine producers and investors. He hopes to raise $1.5 million over the next few months.
The Copa idea is to offer consumers fine wine for less than $4 a glass, with the type of convenience that has made single servings of beers and sodas an $80 billion business in the U.S. Specialty retailers with busy deli sections such as Whole Foods and New Seasons Market are carrying the product, as are outdoor concert venues such as the Gorge Amphitheatre. Most importantly, the largest chain of grocery stores in Southern California, Ralph’s, began carrying Copa last month, offering the biggest market opportunity yet with 350 stores.
Martin has a three-pronged strategy for making money: sales, bottling for other wineries (he’s already established a deal with Kendall Jackson) and licensing the company’s patented packaging technology to other bottlers. He says he chose the “somewhat nebulous” name of Copa Di Vino to allow companies to become partners and to raise the brand to the profile of other first-to-market pioneers such as Kleenex and Hoover. His sales forecast predicts $75 million in revenue and $10 million in profits by 2016.
Sticking to that plan will be a challenge in this economy, but if Martin comes anywhere close, The Dalles will be a beneficiary. And even though raising money in this economy has been difficult, he notes: “Alcohol sales are up.”
Tuesday, July 28, 2015
BY JASON NORRIS
Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN
A storied institution climbs down from the ivory tower.
Tuesday, August 04, 2015
Friday, July 17, 2015
Photographer Jason Kaplan takes a look at Murray's Pharmacy in Heppner. The family owned business is run by John and Ann Murray, who were featured in our July/August cover story: 10 Innovators in Rural Health Care.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Friday, July 10, 2015
BY JACOB PALMER
Most of the food Americans consume is trucked in from hundreds of miles away. Eric Wilson, co-founder and CEO of Gro-volution, wants to change that. So this past spring, the Air Force veteran and former greenhouse manager started work on an alternative farming system he claims is more efficient than conventional agriculture, and also shortens the distance between the consumer and the farm.
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.