Home Back Issues October 2010 Staycations boost fairs and festivals

Staycations boost fairs and festivals

| Print |  Email
Articles - October 2010
Tuesday, September 28, 2010
1010_ATS09
The Oregon State fair in Salem posted a 15% gain in attendance this year, one of several fairs and festivals that saw business growth. // PHOTO COURTESY OF OREGON STATE FAIR

Many of Oregon’s largest festivals and fairs reached record-breaking attendance this summer, a sign that many Oregonians decided on staycations this year.

Attendance at the Oregon State Fair in Salem reached almost 400,000, up 15% from 2009. County fairs also did well despite budget cuts of about $14,000 each since 2008. The Tillamook County Fair set a record with more than 74,000 in attendance. One down note was sounded by the Oregon Country Fair, where attendance dropped 9% over last year, the lowest attendance since 2005.

The fairs weren’t the only winners this year. The Safeway Waterfront Blues Festival in Portland received almost $650,000 in donations, the highest ever, and the Oregon Shakespeare Festival in Ashland operated at 94% capacity with approximately 415,000 in attendance. “We are doing a good job connecting with Oregonians,” says Shakespeare Festival spokesman Bob Hackett, adding that Oregonians are about 35% of the audience.

Many Oregonians stayed closer to home this year or took road trips within the state, says Michelle Godfrey with the Oregon Tourism Commission. The commission uses online advertising and has regional marketing campaigns in Washington and California but also targets Oregonians. Mid-summer lodging occupancy rates were up 2.5% compared to 2009, but the number of rooms rented to in-state residents is unknown.

The fairs and festivals give Oregonians a fun activity to attend close to home without spending money on airfare. With the economy still troubling many regions around the state, “People can’t leave,” says Jerry Underwood, president of the Oregon Fair Association.

CORY MIMMS
 

More Articles

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Poll Wrap-Up

News
Friday, August 15, 2014

2014 NewPoll-report-newsletterthumbIn this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS