Powerlist: Social media boosts ad firms

| Print |  Email
Articles - October 2010
Monday, September 27, 2010

1010_Powerlist01Social media helps firms weather the downturn

Despite the recession, Oregon’s advertising industry has seen business pick up this year thanks in part to the prudent use of social media. “While signs are promising, cautious optimism still remains the operating mode for most businesses,” says Kent Hollenbrook, senior VP of Lake Oswego-based Waggener Edstrom. “Organizations have shifted from a blanket [old-school media] approach to a more grassroots approach,” says Anne Marie Levis of Eugene-based Funk/Levis & Associates about the increasing use of social media. Hollenbrook cautions against “Zombie media” — when a company launches a social media effort without strategy only to abandon it and let it aimlessly roam the digital world. Social media is a useful tool if well implemented.

PETER BELAND
RANKED BY NUMBER OF EMPLOYEES IN OREGON
RANK NAME / WEBSITE ADDRESS / PHONE SENIOR EXECUTIVE(S) OR EMP. / OR REV. NO. OFFICES / YEAR ESTAB.
1 Wieden+Kennedy
wk.com
224 N.W. 13th Ave.
Portland 97209 503.937.7000
Dan Wieden
420
ND
7
1982
2 Waggener Edstrom Worldwide
waggeneredstrom.com
Three Centerpointe Dr., Ste. 300
Lake Oswego 97035 503.443.7000
Pam Edstrom
Michael Bigelow
336
ND
16
1983
3 CMD
cmdagency.com
1631 N.W. Thurman St.
Portland 97209 503.223.6794
Phil Reilly
150
$35.4m
4
1978
4 R2C Group
R2CGroup.com
207 N.W. Park Ave.
Portland 97209 503.222.0025
Michelle Cardinal
Tim O’Leary
112
$21.4m
6
1998
5 VTM/Nereus
vtmgroup.com, nereus-worldwide.com
3855 S.W. 153rd Dr.
Beaverton 97006 503.619.0505
Rich Baek
Lori Zielinski
85
$11.9m
1
1995
6 HMH
thinkhmh.com
1800 S.W. First Ave., Ste. 250
Portland 97201 503.295.1922
Ed Herinckx
Paula Phillis
55
$4.5m
2
1978
7 eROI
eroi.com
505 N.W. Couch St., Ste. 300
Portland 97209 503.221.6200
Ryan Buchanan
Dylan Boyd
41
$4.7m
2
2002
8 Euro RSCG EDGE
eurorscgedge.com
915 S.W. Stark St., Second Floor
Portland 97205 503.228.5555
Mike Heiser
Brian Nakashima
40
ND
5
1988
8 Babcock & Jenkins
bnj.com
711 S.W. Alder St., Ste. 200
Portland 97205 503.382.8500
Denise Barnes
40
$7.3m
1
1992
10 The New Group
thenewgroup.com
4540 S.W. Kelly Ave.
Portland 97239 503.248.4505
Doug New
Steve Marshall
36
$4.4m
1
1993



 

More Articles

The short list: 5 hot coffee shops for entrepreneurs

Contributed Blogs
Friday, November 14, 2014

CupojoeBY JESSICA RIDGWAY

Oregon entrepreneurs reveal their favorite caffeine hangouts.


Read more...

Healthcare pullback

News
Thursday, November 20, 2014
112014-boehnercare-thumbBY JASON NORRIS | OB CONTRIBUTOR

Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).


Read more...

Water World

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Fred Ziari aims to feed the global population.


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

The short list: 4 companies engaged in a battle of the paddles

The Latest
Thursday, December 04, 2014
pingpongthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Nothing says startup culture like a ping pong table in the office, lounge or lobby.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS