Home Back Issues October 2010 Powerlist: Social media boosts ad firms

Powerlist: Social media boosts ad firms

| Print |  Email
Articles - October 2010
Monday, September 27, 2010
Article Index
Powerlist: Social media boosts ad firms
Page 2, Ranks 11-34
Page 3, Ranks 36-59, Reader Comments

1010_Powerlist01Social media helps firms weather the downturn

Despite the recession, Oregon’s advertising industry has seen business pick up this year thanks in part to the prudent use of social media. “While signs are promising, cautious optimism still remains the operating mode for most businesses,” says Kent Hollenbrook, senior VP of Lake Oswego-based Waggener Edstrom. “Organizations have shifted from a blanket [old-school media] approach to a more grassroots approach,” says Anne Marie Levis of Eugene-based Funk/Levis & Associates about the increasing use of social media. Hollenbrook cautions against “Zombie media” — when a company launches a social media effort without strategy only to abandon it and let it aimlessly roam the digital world. Social media is a useful tool if well implemented.

PETER BELAND
RANKED BY NUMBER OF EMPLOYEES IN OREGON
RANK NAME / WEBSITE ADDRESS / PHONE SENIOR EXECUTIVE(S) OR EMP. / OR REV. NO. OFFICES / YEAR ESTAB.
1 Wieden+Kennedy
wk.com
224 N.W. 13th Ave.
Portland 97209 503.937.7000
Dan Wieden
420
ND
7
1982
2 Waggener Edstrom Worldwide
waggeneredstrom.com
Three Centerpointe Dr., Ste. 300
Lake Oswego 97035 503.443.7000
Pam Edstrom
Michael Bigelow
336
ND
16
1983
3 CMD
cmdagency.com
1631 N.W. Thurman St.
Portland 97209 503.223.6794
Phil Reilly
150
$35.4m
4
1978
4 R2C Group
R2CGroup.com
207 N.W. Park Ave.
Portland 97209 503.222.0025
Michelle Cardinal
Tim O’Leary
112
$21.4m
6
1998
5 VTM/Nereus
vtmgroup.com, nereus-worldwide.com
3855 S.W. 153rd Dr.
Beaverton 97006 503.619.0505
Rich Baek
Lori Zielinski
85
$11.9m
1
1995
6 HMH
thinkhmh.com
1800 S.W. First Ave., Ste. 250
Portland 97201 503.295.1922
Ed Herinckx
Paula Phillis
55
$4.5m
2
1978
7 eROI
eroi.com
505 N.W. Couch St., Ste. 300
Portland 97209 503.221.6200
Ryan Buchanan
Dylan Boyd
41
$4.7m
2
2002
8 Euro RSCG EDGE
eurorscgedge.com
915 S.W. Stark St., Second Floor
Portland 97205 503.228.5555
Mike Heiser
Brian Nakashima
40
ND
5
1988
8 Babcock & Jenkins
bnj.com
711 S.W. Alder St., Ste. 200
Portland 97205 503.382.8500
Denise Barnes
40
$7.3m
1
1992
10 The New Group
thenewgroup.com
4540 S.W. Kelly Ave.
Portland 97239 503.248.4505
Doug New
Steve Marshall
36
$4.4m
1
1993



 

More Articles

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...

Eking out a living

News
Tuesday, April 08, 2014
04.08.14 thumb ourtable-coopfarmsBY HANNAH WALLACE | OB BLOGGER

It may be obvious, but most farmers don’t make a lot of money. According to preliminary data from the 2012 Agriculture Census, 52% of America’s 2.1 million principal farm-operators don’t call farming their primary occupation. Farm cooperatives may offer a solution.


Read more...

Q & A with Chuck Eggert

News
Thursday, March 06, 2014
03.06.14 thumb pacfoodsBY HANNAH WALLACE | OB BLOGGER

The founder of Pacific Foods talks about why his company has flown under the radar in Oregon, how saving a family-run chicken hatchery has helped his bottom line and why he thinks organic food is anything but elitist.


Read more...

What I'm reading: Brad Smith & Travis Boersma

March 2014
Tuesday, February 25, 2014

Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

The solution to youth unemployment

News
Thursday, February 27, 2014
02.27.14 Thumbnail TeenworkBY ERIC FRUITS

Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS