Powerlist: Social media boosts ad firms

| Print |  Email
Articles - October 2010
Monday, September 27, 2010

1010_Powerlist01Social media helps firms weather the downturn

Despite the recession, Oregon’s advertising industry has seen business pick up this year thanks in part to the prudent use of social media. “While signs are promising, cautious optimism still remains the operating mode for most businesses,” says Kent Hollenbrook, senior VP of Lake Oswego-based Waggener Edstrom. “Organizations have shifted from a blanket [old-school media] approach to a more grassroots approach,” says Anne Marie Levis of Eugene-based Funk/Levis & Associates about the increasing use of social media. Hollenbrook cautions against “Zombie media” — when a company launches a social media effort without strategy only to abandon it and let it aimlessly roam the digital world. Social media is a useful tool if well implemented.

PETER BELAND
RANKED BY NUMBER OF EMPLOYEES IN OREGON
RANK NAME / WEBSITE ADDRESS / PHONE SENIOR EXECUTIVE(S) OR EMP. / OR REV. NO. OFFICES / YEAR ESTAB.
1 Wieden+Kennedy
wk.com
224 N.W. 13th Ave.
Portland 97209 503.937.7000
Dan Wieden
420
ND
7
1982
2 Waggener Edstrom Worldwide
waggeneredstrom.com
Three Centerpointe Dr., Ste. 300
Lake Oswego 97035 503.443.7000
Pam Edstrom
Michael Bigelow
336
ND
16
1983
3 CMD
cmdagency.com
1631 N.W. Thurman St.
Portland 97209 503.223.6794
Phil Reilly
150
$35.4m
4
1978
4 R2C Group
R2CGroup.com
207 N.W. Park Ave.
Portland 97209 503.222.0025
Michelle Cardinal
Tim O’Leary
112
$21.4m
6
1998
5 VTM/Nereus
vtmgroup.com, nereus-worldwide.com
3855 S.W. 153rd Dr.
Beaverton 97006 503.619.0505
Rich Baek
Lori Zielinski
85
$11.9m
1
1995
6 HMH
thinkhmh.com
1800 S.W. First Ave., Ste. 250
Portland 97201 503.295.1922
Ed Herinckx
Paula Phillis
55
$4.5m
2
1978
7 eROI
eroi.com
505 N.W. Couch St., Ste. 300
Portland 97209 503.221.6200
Ryan Buchanan
Dylan Boyd
41
$4.7m
2
2002
8 Euro RSCG EDGE
eurorscgedge.com
915 S.W. Stark St., Second Floor
Portland 97205 503.228.5555
Mike Heiser
Brian Nakashima
40
ND
5
1988
8 Babcock & Jenkins
bnj.com
711 S.W. Alder St., Ste. 200
Portland 97205 503.382.8500
Denise Barnes
40
$7.3m
1
1992
10 The New Group
thenewgroup.com
4540 S.W. Kelly Ave.
Portland 97239 503.248.4505
Doug New
Steve Marshall
36
$4.4m
1
1993



 

More Articles

Labor Pains

February 2015
Monday, January 26, 2015
BY AMY MILSHTEIN

Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.


Read more...

10 quotes explaining crisis at Port of Portland

The Latest
Friday, February 20, 2015
022015 port portland OBM-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.


Read more...

Downtime with the president of NAI Norris, Beggs & Simpson

March 2015
Monday, February 23, 2015
BY JESSICA RIDGWAY | OB CONTRIBUTOR

Live, Work, Play: Catching up with Chris Johnson.


Read more...

Taking the lead in boosting Oregonians’ health and strengthening our economy

Contributed Blogs
Thursday, January 08, 2015
0108-injection-thumbBY CAMBIA HEALTH SOLUTIONS & OREGON BUSINESS COUNCIL | OP-ED

Businesses have a significant stake in the health of Oregonians. In fact, we cannot succeed without it. By committing to using our companies as levers for good health, we invest in our people, our business, our quality of life and our economy. 


Read more...

7 industry trends of 2015

The Latest
Friday, January 09, 2015
covertrends15-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Industry groups identify top trends for 2015.


Read more...

Playoffs pay off for the Ducks

The Latest
Friday, January 02, 2015
oregon-ducks-logo-helmet-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The University of Oregon football team looked unstoppable on the field Jan. 1 — and the university is reaping the benefits of the new postseason format.


Read more...

6 chiefs of staff dish on their bosses

The Latest
Thursday, February 05, 2015
legilistiblog-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask chiefs of staff for the scoop on Oregon legislators.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS