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|Articles - September 2010|
|Friday, August 20, 2010|
Co-owner Tres Shannon says the shop in Eugene, which opened in May, is doing well, but he admits the timing might be a big factor in its success. The summer months in Eugene are filled with festivals and concerts, and a lot of activity coincided with the shop’s opening, Shannon says.
So far, the new Voodoo has found a receptive market outside of Portland. Only one doughnut has been dropped from the Eugene menu: the dirty snowball. The marshmallow topping was too hard to get in Eugene, says Shannon.
The Eugene location is the third. The first Voodoo Doughnut opened in Portland’s Old Town in 2003 and five years later Shannon and co-owner Kenneth Pogson opened Voodoo Doughnut Too in Northeast Portland.
Shannon is busy managing the day-to-day details of the business, but within five years he and Pogson would like to open three to five more shops in Oregon. “The mojo has to line up,” Shannon says.
The Eugene shop created 20 jobs, which takes Voodoo Doughnut’s total employee count to about 100. Voodoo Doughnut’s staff would likely double if three new locations opened.
More often than not, there’s a long line at the Old Town location, and Shannon is surprised by the success. “Our original business plan was written on the back of a napkin in a bar,” he says. “It’s just a doughnut shop.”
The longtime partners are reluctant to bring outside money into their quirky but growing operation. “At this point it would have to be dump trucks of money,” Shannon says.
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The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
The Atkinson Graduate School of Management at Willamette University has maintained its business accreditation by AACSB International—The Association to Advance Collegiate Schools of Business.
Like the advent of the locomotive, the cloud creates business opportunities that simply weren’t possible before now. Get up to speed fast in May at an exciting cloud-empowered Portland event.
Registration is now open for Portland Business Alliance’s Annual Meeting, one of the largest business gatherings in Portland each year.