Home Back Issues September 2010 More Voodoo magic

More Voodoo magic

| Print |  Email
Articles - September 2010
Friday, August 20, 2010
0910_ATS10
0910_ATS12
PHOTOS COURTESY OF VOODOO DOUGHNUT
The owners of Voodoo Doughnut took their quirky product to Eugene and found immediate success, but it might be due to summer, not sugar.

Co-owner Tres Shannon says the shop in Eugene, which opened in May, is doing well, but he admits the timing might be a big factor in its success. The summer months in Eugene are filled with festivals and concerts, and a lot of activity coincided with the shop’s opening, Shannon says.

So far, the new Voodoo has found a receptive market outside of Portland. Only one doughnut has been dropped from the Eugene menu: the dirty snowball. The marshmallow topping was too hard to get in Eugene, says Shannon.

The Eugene location is the third. The first Voodoo Doughnut opened in Portland’s Old Town in 2003 and five years later Shannon and co-owner Kenneth Pogson opened Voodoo Doughnut Too in Northeast Portland.

Shannon is busy managing the day-to-day details of the business, but within five years he and Pogson would like to open three to five more shops in Oregon. “The mojo has to line up,” Shannon says.

The Eugene shop created 20 jobs, which takes Voodoo Doughnut’s total employee count to about 100. Voodoo Doughnut’s staff would likely double if three new locations opened.

More often than not, there’s a long line at the Old Town location, and Shannon is surprised by the success. “Our original business plan was written on the back of a napkin in a bar,” he says. “It’s just a doughnut shop.”

The longtime partners are reluctant to bring outside money into their quirky but growing operation. “At this point it would have to be dump trucks of money,” Shannon says.

CORY MIMMS
 

More Articles

The more they change, the more they stay the same

March 2014
Tuesday, February 25, 2014
100-best-collageBY BRANDON SAWYER

The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

Banishing oil burners reaps benefits for schools

News
Tuesday, April 01, 2014
04.02.14 thumb co2schoolsBY APRIL STREETER | OB CONTRIBUTOR

Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Tech makes the world go round

Contributed Blogs
Thursday, March 20, 2014
03.20.14 thumb internetBY JASON NORRIS | GUEST BLOGGER

I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.


Read more...

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

Downtime with Ron Green

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

Ron Green became president and CEO of Oregon Pacific Bank in August 2013.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS