Sponsored by George Fox University
Home Back Issues September 2010 More Voodoo magic

More Voodoo magic

| Print |  Email
Articles - September 2010
Friday, August 20, 2010
0910_ATS10
0910_ATS12
PHOTOS COURTESY OF VOODOO DOUGHNUT
The owners of Voodoo Doughnut took their quirky product to Eugene and found immediate success, but it might be due to summer, not sugar.

Co-owner Tres Shannon says the shop in Eugene, which opened in May, is doing well, but he admits the timing might be a big factor in its success. The summer months in Eugene are filled with festivals and concerts, and a lot of activity coincided with the shop’s opening, Shannon says.

So far, the new Voodoo has found a receptive market outside of Portland. Only one doughnut has been dropped from the Eugene menu: the dirty snowball. The marshmallow topping was too hard to get in Eugene, says Shannon.

The Eugene location is the third. The first Voodoo Doughnut opened in Portland’s Old Town in 2003 and five years later Shannon and co-owner Kenneth Pogson opened Voodoo Doughnut Too in Northeast Portland.

Shannon is busy managing the day-to-day details of the business, but within five years he and Pogson would like to open three to five more shops in Oregon. “The mojo has to line up,” Shannon says.

The Eugene shop created 20 jobs, which takes Voodoo Doughnut’s total employee count to about 100. Voodoo Doughnut’s staff would likely double if three new locations opened.

More often than not, there’s a long line at the Old Town location, and Shannon is surprised by the success. “Our original business plan was written on the back of a napkin in a bar,” he says. “It’s just a doughnut shop.”

The longtime partners are reluctant to bring outside money into their quirky but growing operation. “At this point it would have to be dump trucks of money,” Shannon says.

CORY MIMMS
 

More Articles

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...

Portland: Where young people go to work?

News
Friday, June 06, 2014
UntitledBY KATIE AUSBURGER | OB GUEST CONTRIBUTOR

How to build a hipster-friendly work environment.


Read more...

Timber town

June 2014
Thursday, May 29, 2014
BY LEE VAN DER VOO

A forest collaboration saves the Rough & Ready Lumber Company.


Read more...

OB Video: Building trade ties with the EU

News
Monday, June 16, 2014
BritEmbCampionBY KIM MOORE | OB RESEARCH EDITOR

The Oregon economy could get a boost from a new trade agreement being negotiated between the U.S. and the European Union.


Read more...

OB Video: Dress for Success

News
Wednesday, July 02, 2014
DFSOBY JESSICA RIDGWAY | OB WEB EDITOR

Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.


Read more...

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...

Powerlist: Credit Unions

June 2014
Thursday, May 29, 2014
BY KIM MOORE

A conversation about credit unions with the CEOs of Advantis Credit Union and OSU Federal Credit Union, followed by June's Powerlist.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS