More Voodoo magic

| Print |  Email
Articles - September 2010
Friday, August 20, 2010
0910_ATS10
0910_ATS12
PHOTOS COURTESY OF VOODOO DOUGHNUT
The owners of Voodoo Doughnut took their quirky product to Eugene and found immediate success, but it might be due to summer, not sugar.

Co-owner Tres Shannon says the shop in Eugene, which opened in May, is doing well, but he admits the timing might be a big factor in its success. The summer months in Eugene are filled with festivals and concerts, and a lot of activity coincided with the shop’s opening, Shannon says.

So far, the new Voodoo has found a receptive market outside of Portland. Only one doughnut has been dropped from the Eugene menu: the dirty snowball. The marshmallow topping was too hard to get in Eugene, says Shannon.

The Eugene location is the third. The first Voodoo Doughnut opened in Portland’s Old Town in 2003 and five years later Shannon and co-owner Kenneth Pogson opened Voodoo Doughnut Too in Northeast Portland.

Shannon is busy managing the day-to-day details of the business, but within five years he and Pogson would like to open three to five more shops in Oregon. “The mojo has to line up,” Shannon says.

The Eugene shop created 20 jobs, which takes Voodoo Doughnut’s total employee count to about 100. Voodoo Doughnut’s staff would likely double if three new locations opened.

More often than not, there’s a long line at the Old Town location, and Shannon is surprised by the success. “Our original business plan was written on the back of a napkin in a bar,” he says. “It’s just a doughnut shop.”

The longtime partners are reluctant to bring outside money into their quirky but growing operation. “At this point it would have to be dump trucks of money,” Shannon says.

CORY MIMMS
 

More Articles

Fixing Oregon’s broken roads

The Latest
Tuesday, June 09, 2015
RUCCostComparison rev4-30BY KIM MOORE | RESEARCH EDITOR

The technology at the center of Oregon’s road usage fee reform.


Read more...

Flattery with Numbers

July/August 2015
Friday, July 10, 2015
BY JOE CORTRIGHT

The false promise of economic impact statements.


Read more...

Quake as metaphor

Linda Baker
Tuesday, July 14, 2015
071515-earthquakia-thumbBY LINDA BAKER

The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.


Read more...

Wildcards

Guest Blog
Tuesday, July 28, 2015
China A SharesBY JASON NORRIS, CFA | OB GUEST BLOGGER

Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.


Read more...

Portland’s long-distance bike commuters

The Latest
Wednesday, July 29, 2015
Matt KellyresizethumbBY KIM MOORE | RESEARCH EDITOR

Pushing the extreme.


Read more...

Urban renewer

Linda Baker
Wednesday, June 24, 2015
UnknownBY LINDA BAKER   

One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia landlord.


Read more...

Stemming the tide of money in politics

Linda Baker
Wednesday, June 10, 2015
 jeff-lang-2012-thumbBY LINDA BAKER

Jeff Lang and his wife Rae used to dole out campaign checks like candy.  “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS