| Money Ball: Oregon colleges follow the cash to football | | Print | |
| Articles - September 2010 | ||||||
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Approximately 10% of the University of Portland’s 3,000 or so students are athletes. That’s a high percentage for a school that offers scholarships, but it’s nothing compared to Division III schools that use athletics as a recruiting tool. In Forest Grove, more than one-third of Pacific’s undergraduates are athletes. Over his six-year tenure as AD, Ken Schumann has doubled the number of student athletes at Pacific and more than doubled the number of full-time coaches. He expects the growth to accelerate now that football has returned. So far the revived football program at Pacific has been exceeding Schumann’s expectations. The Boxers had planned to play eight games but recently added a ninth due to all the excitement. “We will sell out every game this year,” Schumann predicts. “We’re going to take our lumps in the beginning because we do have a lot of freshmen. But I think we’ll surprise some people on the field.” On the business side, Pacific already has surprised some people, and other institutions are taking notice. George Fox University, a similarly sized Christian school in Newberg, plans to restart its football program in 2013. George Fox fielded a football team from 1894 to 1968 but dropped it when the team could no longer compete. Bringing back football after a 42-year absence is a point of pride to University President Robin Baker, and a smart business decision. Like Pacific, George Fox has fairly steep tuition ($36,000 including room and board) and women make up 62% of students. By restarting football, “we’ll draw around 75 new students who are men who will pay to be a part of George Fox University and to play football here,” says Baker. “It makes perfect financial sense.” George Fox already has started building a $6.5 million sports complex with lacrosse and soccer fields as well as a 1,200-seat football stadium. The university will hire a coaching staff to rebuild the team from scratch and is looking forward to its largest incoming freshmen class ever in the fall of 2013 — if not by number of students then certainly by weight. STORY BY BEN JACKLET |
Oregon Business magazine's 5th annual
100 Best Green Companies to Work For in Oregon
Wednesday, May 29, 2013
From Oregon Translational Research and Development Institute: OTRADI today announced its plans to open and operate a 13,000 square-foot multi-tenant bioscience complex in the Willamette Wharf building at 4640 SW Macadam Avenue. Slated to be complete in spring 2013, the OTRADI Bioscience Incubator (OBI) will house up to six companies.
MEDIAmerica, publisher of Oregon Business and Oregon Home magazines, announces a new retail website: HalfOffOregon.com. The website offers lodging, dining, recreation and many other items at half off their regular cost.
As you probably know by now, The Vernon Company is a national leader in the promotional products industry with annual sales of over $60 million. We are a family owned business, led by the fourth generation of the Vernon family.
Comments
Your ignoring the forest because of all you see are the trees. Pacific gained at least a million, balanced there gender equity for very little cost. The offer a product and over a hundred students are willing to pay. Not sure where the big deception is.
1) Pacific's enrollments grew significantly during the years in which football was exiled. I think you "miss this forest for the trees" to focus on the year following football cancellation in which disgruntled students departed. 2) The gender imbalance experienced at PU is not unique. It has little to do with whether a school has football. 3) Enrollments can be increased by simply admitting more of the applicant pool. The *only* way to make a case that football "pays" is to assert that enrollments would not have gone up *but for* football. That is balderdash. 4) According to the NCAA, there are only 14 universities in the entire country with football programs--all Div I--that report a net revenue gain for their athletic programs.
As I said, there are lots of reasons for people to celebrate football's return to PU. But the athletic director should justify the program for reasons other than the specious argument that it makes sense financially.
I hope that you understand that my point is that Colleges rarely make money from any program. However most people agree that the various programs are useful in terms of providing an education. To conclude that because a program does not make money therefore it is deceptive or fiscally absurd, misses the point that the choice to have a football team is not neutral choice. It is a positive net gain. As for *only*, *but for* and balderdash, the bottom line is Pacific reduced gender imbalance, and increased net revenue.
Now if you say it is better to lower standards vs. adding a program that is a value judgment. How low do you go?
Welcome back football.
Let's not forget that educational programs, as a whole "almost never" generate revunue to pay for themselves ( by the way, the football program at larger universities are expected to fund (directly and indirectly, through donations) the other "non revenue" programs (i.e., soccer, track, et al) - as pointed out, just a few are successful enough to pay for "all" programs.
The reality is that, wether public or private, all colleges and universities are dependent on federal, state, and local tax based revenues. Private contributors and endowments, as well as federal and corporate grants, typically pick the remainder of an education institution's operating expenses.
Ever been to the Univ. of Notre Dame on game day? Does anyone seriously think that the english or engineering departments (sans the many student athletes from "all" sports (although football typcially provides the largest segment) that are enrolled in these fine curriculums) could create and establish the strong "academic" and "athletic" traditions that fine American institution has established in the middle of Indiana's northern cornfields?
Academics is the priority of the mission, but the strategy for getting that mission fulfilled should include the opportunity to have the full college and university student-athlete experience, which optimally includes fall saturdays filled with football and other college sporting activies. Isn't that, after all, the full liberal arts and science education philosophy?
Two of my all time favorite football quotes seem appropro here. First, "It's kind of hard to rally around a math class." - Bear Bryant Alabama); and, "A school without football is in danger of deteriorating into a medieval study hall" - Frank Leahy (Notre Dame).
When Fordham University dropped its FB program (which it later wisely reinstated after a significant drop in enrollment - endowment), Vince Lombardi (who, by the way taught Latin, physics and chemistry before becoming a full time coach) reportedly said, "Fordham is is a school without a soul."
I wouldn't go that far in describing Pacific that way these past 19 years, but I can tell you that a significant segment of successful alumni felt the school lost touch with it's "99 year" history of providing PU students with the full college experience when faculty seized the opportunity to make fall Saturday's at Pacific U. match the rest of Forest Grove's sleepy Saturday downtown demeanor.
So, instead of casting criticims at one of any university's rare "revenue generating" activities, I propose that we just say "Congrats" to Pacific and hope that the University community and those associated with the team enjoy having "another" competitive function to draw folks back to the PU campus this fall after all these many years!
Go Boxers!!!
TD
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