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|Articles - September 2010|
|Friday, August 20, 2010|
Page 4 of 5
Sports fans may not be aware of this fact, but the mascot for the largest public university in Oregon is not a Duck or a Beaver. It is a Viking. Portland State University has 27,000 students. About 280 of them are athletes.
Portland State’s athletic director, Torre Chisholm, has been on the job for three years, and he acknowledges that PSU has to overcome the perception of running an underperforming sports program. “Portland State’s a great university and we need to represent that by being a great athletic department,” says Chisholm. “Athletics can be the most visible personification of excellence. Right or wrong, it’s athletics that ends up getting the most media coverage and recognition in the university setting.”
Chisholm has hired nine new head coaches over his three years on the job, partially because his $10 million department is not wealthy enough to keep pace with the market rate for top coaches. He points out with pride that four of the young coaches he’s hired won conference championships in their first year. Unfortunately, these sports weren’t football, so they didn’t generate much in the way of headlines — or revenue.
The Vikings had their glory days under quarterback Neil Lomax in the late 1970s and early 1980s, but they have struggled in recent years, playing to more empty seats than filled ones. The university hired former pro coach Jerry Glanville to resuscitate the program in 2007, but Glanville resigned last November after losing 24 games and winning just nine.
“The hard thing about ticket revenue is it’s so tied to performance,” says Chisholm. “Bottom line is, we have to make some progress in football and we have to sell some tickets.”
The marketing hype that surrounds big-time college sports obscures the fact that for every football team selling out stadiums and boosting admissions there is another playing to lackluster crowds and losing money. The most common approach to solving that problem is to invest as much as possible in the team (recruiting a former pro coach, for example) to make the program stronger.
But the University of Portland proves that a university can run a big-time athletics program without playing football. Athletic director Larry Williams oversees a $12 million, 60-employee department that has grown dramatically due largely to the phenomenal long-term record of its men’s and women’s soccer teams.
“Nobody does soccer better than us, and arguably that’s because we can focus on it,” says Williams. “We’re not focusing on that big animal that is football.” But UP is very much the exception rather than the rule.
Tuesday, May 27, 2014
Oregon is known for its green-minded citizens, and many workers are attracted to firms and organizations that practice green, not just pay lip service to it.
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Monday, June 16, 2014
The Oregon economy could get a boost from a new trade agreement being negotiated between the U.S. and the European Union.
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Thursday, May 29, 2014
BY LINDA BAKER
Remember mood rings? A team of scientists at Oregon State University has designed what might be considered a 21st-century analog of the ’70s jewelry fad: a bracelet that reveals one’s exposure to pollutants.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
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