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|Articles - September 2010|
|Friday, August 20, 2010|
Page 3 of 5
The annual Civil War rivalry between the Oregon Ducks and the Oregon State Beavers routinely sells out months in advance, but last year’s game may have been the biggest year ever on the national stage. Scheduled on a Thursday night rather than a weekend, the game had ESPN all to itself, with the winner bound for the Rose Bowl. It ended up being one of the network’s most watched games of the season and that single game reportedly added about $350,000 each to the Duck and Beaver athletics departments.
The Beavers came up short in that particular contest, but not for lack of effort, both on the field and on the money side. Even without a super-booster on the level of Phil Knight, OSU athletic director Bob De Carolis has nearly tripled his budget over his 12 years on the job, from $18 million to $50 million.
“The engine that drives the growth is football,” says De Carolis. “Football, and building the base there, going from paid attendance of 15,000 to …averaging about 42,000 tickets sold. And the growth of fundraising… In ’98 we were raising about $1.5 million. By ’04 it was $5 million. Then we hit an all-time high a few years ago at $11.4 million.” De Carolis estimates that about 70% of the revenues his department makes come from football. As he sees it, “football and to a lesser extent basketball finance the rest of the athletics department.”
Still, for all that growth, the Beavers are deep in the red. A 2009 NCAA report estimated that the Beavers ran a deficit of $3.8 million during the 2007-2008 season when factoring in subsidies from state lottery games and student fees.
According to ESPN’s college sports database, Oregon State earns about $8.5 million in annual ticket sales — a sizable sum but just half of what UO earns at the gate.
The department’s bottom line could soon be improving, however. The PAC 10 is expanding and is looking for a new television contract, which is divided among the teams in the conference based on TV appearances. The current contract pays the conference $58 million, while a future contract could pay twice that or more.
Besides, even if the Beavers lose money as a program, De Carolis believes the athletics program pays off from a marketing perspective, especially when you factor in the popularity of college sports on TV.
“It really is a good investment as a PR machine,” he says, “to help schools get their brands out there.”
Meyer Freeman, COO of the Oregon Sports Authority, agrees from a broader statewide perspective. “The impact of a Civil War game getting ESPN all to itself is huge in terms of great exposure for Oregon,” he says. “It generates an overall awareness of Oregon being a great place to live in, work in and visit, and that has benefits over the long term. It’s almost impossible to quantify what it’s worth, but it’s definitely valuable anytime you put your state on a platform that widely viewed.”
Lariviere says the money UO made by reaching the Rose Bowl “pales in comparison to having your logo in 15 million homes for four hours.”
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan
Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.
Monday, April 27, 2015
BY JOE CORTRIGHT
The Knight challenge is an important instance of philanthropy. But we should not assume it will magically transform OHSU into a business- and job-spinning engine for the local economy.
Tuesday, March 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.
Thursday, March 19, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
There are 278 companies licensed to operate as brewery, according to the Oregon Liquor Control Commission. Here are three new beer-making hubs slated to open soon.
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST
Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.
Monday, April 27, 2015
BY JACOB PALMER
As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account.
Thursday, April 23, 2015
BY LINDA BAKER
On April 1 I attended a forum at the University of Portland on the sharing economy. The event featured panelists from Lyft and Airbnb, as well as Portland Mayor Charlie Hales. Asked about the impact of tech-driven sharing economy services. Hales said the new business models are reshaping the landscape. “But,” he added, “I don’t pretend to understand how a lot of this [technology] works.”
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