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|Articles - September 2010|
|Friday, August 20, 2010|
Page 3 of 5
The annual Civil War rivalry between the Oregon Ducks and the Oregon State Beavers routinely sells out months in advance, but last year’s game may have been the biggest year ever on the national stage. Scheduled on a Thursday night rather than a weekend, the game had ESPN all to itself, with the winner bound for the Rose Bowl. It ended up being one of the network’s most watched games of the season and that single game reportedly added about $350,000 each to the Duck and Beaver athletics departments.
The Beavers came up short in that particular contest, but not for lack of effort, both on the field and on the money side. Even without a super-booster on the level of Phil Knight, OSU athletic director Bob De Carolis has nearly tripled his budget over his 12 years on the job, from $18 million to $50 million.
“The engine that drives the growth is football,” says De Carolis. “Football, and building the base there, going from paid attendance of 15,000 to …averaging about 42,000 tickets sold. And the growth of fundraising… In ’98 we were raising about $1.5 million. By ’04 it was $5 million. Then we hit an all-time high a few years ago at $11.4 million.” De Carolis estimates that about 70% of the revenues his department makes come from football. As he sees it, “football and to a lesser extent basketball finance the rest of the athletics department.”
Still, for all that growth, the Beavers are deep in the red. A 2009 NCAA report estimated that the Beavers ran a deficit of $3.8 million during the 2007-2008 season when factoring in subsidies from state lottery games and student fees.
According to ESPN’s college sports database, Oregon State earns about $8.5 million in annual ticket sales — a sizable sum but just half of what UO earns at the gate.
The department’s bottom line could soon be improving, however. The PAC 10 is expanding and is looking for a new television contract, which is divided among the teams in the conference based on TV appearances. The current contract pays the conference $58 million, while a future contract could pay twice that or more.
Besides, even if the Beavers lose money as a program, De Carolis believes the athletics program pays off from a marketing perspective, especially when you factor in the popularity of college sports on TV.
“It really is a good investment as a PR machine,” he says, “to help schools get their brands out there.”
Meyer Freeman, COO of the Oregon Sports Authority, agrees from a broader statewide perspective. “The impact of a Civil War game getting ESPN all to itself is huge in terms of great exposure for Oregon,” he says. “It generates an overall awareness of Oregon being a great place to live in, work in and visit, and that has benefits over the long term. It’s almost impossible to quantify what it’s worth, but it’s definitely valuable anytime you put your state on a platform that widely viewed.”
Lariviere says the money UO made by reaching the Rose Bowl “pales in comparison to having your logo in 15 million homes for four hours.”
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Thursday, June 19, 2014
BY MONICA ENAND | GUEST CONTRIBUTOR
Nine tips for building habits among employees to respond when needed.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
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