Sponsored by Oregon Business

Café Yumm! expands "fast-casual"

| Print |  Email
Articles - August 2010
Thursday, July 22, 2010
Mark and Mary Ann Beauchamp, founders of Café Yumm!, have opened a new location at Portland State University
Settling on a name for Mark and Mary Ann Beauchamp’s new enterprise was simple. They just listened to what their customers usually exclaimed — “Yumm!” — whenever they tried the special dish Mary Ann prepared at the couple’s tiny Eugene café. That nutritious but delicious dish, which wasn’t even listed on the menu, would launch their growing restaurant business.

Café Yumm!, complete with exclamation mark, was born in downtown Eugene in 1997, taking over the little café’s space. Now there are 10 locations in Oregon. The latest opened in early June at Portland State University’s new recreation center, and future plans call for taking the franchised, health-conscious “fast casual” restaurants to Seattle and eventually to California.

It all started in 1993 at Wild Rose Café & Deli, where Mary Ann was the cook. Mark was a managing broker for a real estate company while his wife, who’d traveled widely as an Army brat, created global cuisine for the café tucked in a basement corner of the Fifth Street Public Market.

“You had to be taken there to find it,” recalls Mark Beauchamp, Café Yumm!’s president and CEO. “There was no signage or anything.”

Cafe Yumm! www.cafeyumm.com
Founded: 1997
2009 gross revenue: $8.5 million
Employees: 190
Headquarters: Eugene
Number of locations: 10
Bottles of Yumm! Sauce sold: 1.8 million

Not an auspicious beginning for a business that according to Inc. magazine is now the No. 1 fastest-growing food and beverage company in Oregon and No. 27 in the nation. For the past three years the company has appeared on the magazine’s annual list of the 5,000 fastest-growing private companies in America.

Mary Ann’s tasty concoction of organic brown rice, beans, veggie toppings, salsa and a creamy sauce — something she whipped up in her own kitchen from canola oil, nutritional yeast and soy sauce to make her toddler daughter eat her vegetables — wasn’t even on the menu. But those in the know knew to ask for it, and they told their friends.

Faced with rising demand for just one hugely popular dish, the Beauchamps decided to focus on what they called the Yumm! Bowl, with its layers of ingredients, including Mary Ann’s special sauce, now dubbed Yumm! Sauce. Wild Rose Café & Deli was transformed into the first Café Yumm! in 1997, joined in 1999 by a second Eugene location and in 2002 by a third.

Between the openings of the second and third locations, Beauchamp joined his wife full-time in operating and developing the business. After the third location was up and running, they decided to take a serious look at franchising.

“We had been asked about that for many years,” Mark Beauchamp says. “But when you have one or two locations and you’re struggling just to make ends meet, you can’t think about how in the world you’re going to train somebody else to do what you do.”

The couple created a vision statement when they first launched Café Yumm! and they wanted to make sure they could hold to it. Most important was maintaining a triple bottom line, with equal emphasis on social, environmental and economic goals. They wondered if franchising would be the best way to make their business grow while furthering their values of promoting healthy living by delivering reasonably priced, nutritious and delicious food in a “green” location.

“When I learned more about franchising and the industry, I came to realize that was what we had to do,” Beauchamp says. In 2005 they created Beau Delicious! International as their franchising entity. The Beauchamps kept three Eugene restaurants as their own franchises and put one Eugene location under the ownership of Beau Delicious! Being owners and franchisees makes their business stronger, they believe. “I think it’s valuable for us to operate restaurants so we know it from the ground level,” he says.

Their initial goal of opening 50 locations in five years was thwarted by the recession, but with 10 locations (four in Eugene, two in Springfield, and one each in Corvallis, Bend, Beaverton and Portland) and a growth rate of 279% over the last four years, “I think that bodes well for us as the economy slowly comes back,” Beauchamp says.

Mary Ann Beauchamp, first and foremost a cook, recently cut back on her involvement in the business so she could return to the creativity of her own kitchen. But Café Yumm! remains a family operation. That little girl whose finicky eating inspired the creation of the Yumm! Sauce, 30-year-old Jessica Beauchamp, now runs the company’s production kitchen. 



+1 #1 Yumm!Till 2010-07-27 01:19:05
Love this stuff! #1 fastest growing in Oregon! Congrats Beauchamps! ;-)
Quote | Report to administrator
+1 #2 A fan in Corvallisskip 2010-08-16 18:40:58
A great addition to the Monroe St. restaurant row opposite OSU - delicious selections!
Quote | Report to administrator

More Articles

Make the business case, governor

Linda Baker
Thursday, November 05, 2015
aoikatebrownthumbBY LINDA BAKER

Gov. Kate Brown delivered the keynote speech at the Associated Oregon Industries annual policy forum yesterday.  Speaking to a Republican-aligned audience of about 100 business and public policy leaders, the governor was out of her comfort zone.


Cream of the Crop

October 2015
Monday, September 28, 2015

Bill Levy of Pacific Ag talked to Oregon Business about new residue markets, the company’s growth strategy and why a biofuel plant is like a large cow.


Keep Pendleton Weird

October 2015
Monday, September 28, 2015

Eastern Oregon marketers refocus rural assets through an urban lens.


Video: 100 Best Nonprofits to Work For in Oregon 2015

The Latest
Monday, October 05, 2015
100-best-NP-logo-2015-video-thumbVIDEO BY JESSE LARSON

Profiling some of the organizations featured in the 2015 list.



November/December 2015
Wednesday, October 28, 2015

The world's second-largest wind energy project yields costs and benefits for a sheep-farming family in Eastern Oregon.


The cover story

Linda Baker
Thursday, November 12, 2015

I walked off the Vigor Industrial shipyard that day with a clear cover line in mind: the Love Boat.


Where Do We Go from Here?

Guest Blog
Wednesday, October 21, 2015
102115-thumbBY JASON NORRIS | CFA

Volatility reigned supreme over the summer. The old Wall Street adage of, “Sell in May and go away,” was prophetic in 2015.

Oregon Business magazinetitle-sponsored-links-02