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|Articles - August 2010|
|Thursday, July 22, 2010|
BY SUSAN G. HAUSER // PHOTOS BY ADAM BACHER
Café Yumm!, complete with exclamation mark, was born in downtown Eugene in 1997, taking over the little café’s space. Now there are 10 locations in Oregon. The latest opened in early June at Portland State University’s new recreation center, and future plans call for taking the franchised, health-conscious “fast casual” restaurants to Seattle and eventually to California.
It all started in 1993 at Wild Rose Café & Deli, where Mary Ann was the cook. Mark was a managing broker for a real estate company while his wife, who’d traveled widely as an Army brat, created global cuisine for the café tucked in a basement corner of the Fifth Street Public Market.
“You had to be taken there to find it,” recalls Mark Beauchamp, Café Yumm!’s president and CEO. “There was no signage or anything.”
Not an auspicious beginning for a business that according to Inc. magazine is now the No. 1 fastest-growing food and beverage company in Oregon and No. 27 in the nation. For the past three years the company has appeared on the magazine’s annual list of the 5,000 fastest-growing private companies in America.
Faced with rising demand for just one hugely popular dish, the Beauchamps decided to focus on what they called the Yumm! Bowl, with its layers of ingredients, including Mary Ann’s special sauce, now dubbed Yumm! Sauce. Wild Rose Café & Deli was transformed into the first Café Yumm! in 1997, joined in 1999 by a second Eugene location and in 2002 by a third.
Between the openings of the second and third locations, Beauchamp joined his wife full-time in operating and developing the business. After the third location was up and running, they decided to take a serious look at franchising.
“We had been asked about that for many years,” Mark Beauchamp says. “But when you have one or two locations and you’re struggling just to make ends meet, you can’t think about how in the world you’re going to train somebody else to do what you do.”
The couple created a vision statement when they first launched Café Yumm! and they wanted to make sure they could hold to it. Most important was maintaining a triple bottom line, with equal emphasis on social, environmental and economic goals. They wondered if franchising would be the best way to make their business grow while furthering their values of promoting healthy living by delivering reasonably priced, nutritious and delicious food in a “green” location.
“When I learned more about franchising and the industry, I came to realize that was what we had to do,” Beauchamp says. In 2005 they created Beau Delicious! International as their franchising entity. The Beauchamps kept three Eugene restaurants as their own franchises and put one Eugene location under the ownership of Beau Delicious! Being owners and franchisees makes their business stronger, they believe. “I think it’s valuable for us to operate restaurants so we know it from the ground level,” he says.
Their initial goal of opening 50 locations in five years was thwarted by the recession, but with 10 locations (four in Eugene, two in Springfield, and one each in Corvallis, Bend, Beaverton and Portland) and a growth rate of 279% over the last four years, “I think that bodes well for us as the economy slowly comes back,” Beauchamp says.
Mary Ann Beauchamp, first and foremost a cook, recently cut back on her involvement in the business so she could return to the creativity of her own kitchen. But Café Yumm! remains a family operation. That little girl whose finicky eating inspired the creation of the Yumm! Sauce, 30-year-old Jessica Beauchamp, now runs the company’s production kitchen.
SUSAN G. HAUSER
Friday, May 30, 2014
Watch the 2014 100 Best Green Companies keynote speech by Eric Friedenwald-Fishman.
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
Thursday, June 05, 2014
BY HANNAH WALLACE | OB BLOGGER
What does it take to launch and run one of these mobile food businesses?
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Tuesday, June 03, 2014
Citing the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
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