|| Print ||
|Articles - August 2010|
|Thursday, July 22, 2010|
BY SUSAN G. HAUSER // PHOTOS BY ADAM BACHER
Café Yumm!, complete with exclamation mark, was born in downtown Eugene in 1997, taking over the little café’s space. Now there are 10 locations in Oregon. The latest opened in early June at Portland State University’s new recreation center, and future plans call for taking the franchised, health-conscious “fast casual” restaurants to Seattle and eventually to California.
It all started in 1993 at Wild Rose Café & Deli, where Mary Ann was the cook. Mark was a managing broker for a real estate company while his wife, who’d traveled widely as an Army brat, created global cuisine for the café tucked in a basement corner of the Fifth Street Public Market.
“You had to be taken there to find it,” recalls Mark Beauchamp, Café Yumm!’s president and CEO. “There was no signage or anything.”
Not an auspicious beginning for a business that according to Inc. magazine is now the No. 1 fastest-growing food and beverage company in Oregon and No. 27 in the nation. For the past three years the company has appeared on the magazine’s annual list of the 5,000 fastest-growing private companies in America.
Faced with rising demand for just one hugely popular dish, the Beauchamps decided to focus on what they called the Yumm! Bowl, with its layers of ingredients, including Mary Ann’s special sauce, now dubbed Yumm! Sauce. Wild Rose Café & Deli was transformed into the first Café Yumm! in 1997, joined in 1999 by a second Eugene location and in 2002 by a third.
Between the openings of the second and third locations, Beauchamp joined his wife full-time in operating and developing the business. After the third location was up and running, they decided to take a serious look at franchising.
“We had been asked about that for many years,” Mark Beauchamp says. “But when you have one or two locations and you’re struggling just to make ends meet, you can’t think about how in the world you’re going to train somebody else to do what you do.”
The couple created a vision statement when they first launched Café Yumm! and they wanted to make sure they could hold to it. Most important was maintaining a triple bottom line, with equal emphasis on social, environmental and economic goals. They wondered if franchising would be the best way to make their business grow while furthering their values of promoting healthy living by delivering reasonably priced, nutritious and delicious food in a “green” location.
“When I learned more about franchising and the industry, I came to realize that was what we had to do,” Beauchamp says. In 2005 they created Beau Delicious! International as their franchising entity. The Beauchamps kept three Eugene restaurants as their own franchises and put one Eugene location under the ownership of Beau Delicious! Being owners and franchisees makes their business stronger, they believe. “I think it’s valuable for us to operate restaurants so we know it from the ground level,” he says.
Their initial goal of opening 50 locations in five years was thwarted by the recession, but with 10 locations (four in Eugene, two in Springfield, and one each in Corvallis, Bend, Beaverton and Portland) and a growth rate of 279% over the last four years, “I think that bodes well for us as the economy slowly comes back,” Beauchamp says.
Mary Ann Beauchamp, first and foremost a cook, recently cut back on her involvement in the business so she could return to the creativity of her own kitchen. But Café Yumm! remains a family operation. That little girl whose finicky eating inspired the creation of the Yumm! Sauce, 30-year-old Jessica Beauchamp, now runs the company’s production kitchen.
SUSAN G. HAUSER
Tuesday, December 02, 2014
BY LINDA BAKER
A conversation with attorney Erich Merrill about the latest way to raise money from large groups of people.
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN
A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.
Saturday, December 13, 2014
Checking in with the managing director of Arnerich Massena.
Tuesday, January 27, 2015
BY KIM MOORE
Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."
Tuesday, January 27, 2015
Smartwatches are all the rage. But old-fashioned timepieces keep on ticking.
Wednesday, January 28, 2015
BY LINDA BAKER | OB EDITOR
What is the impact of the legal pot industry on carbon emissions? An NEBC energy forum breakfast makes the case for taking the new industry’s emissions impacts very seriously.
Real Time - Oregon Business
Tweets by @OregonBusiness
|Will Medford Ever Be Cool?|
|The Carbon Calculus|
|Raising the Stakes|
|Which Way to Chinatown?|
|The Human Factor|
|Commercial jet demand bolsters Boeing |
|Apple augments record quarter by shorting memory|
|Microsoft, Caterpillar woes lead Dow decrease|
|US consumer confidence continues to rise|
|Radical party's election win in Greece creates shockwaves|
|Flights canceled en masse as east coast preps for blizzard|
|West Coast port talks resume after rallies|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.