Wineries say kegs are good for sales

| Print |  Email
Articles - August 2010
Wednesday, July 21, 2010

 

0810_ATS15
PHOTO COURTESY OF TROON VINEYARD

Nontraditional wine packaging is saving restaurants money and in turn expanding the restaurant market for vineyards.

Wooldridge Creek Winery and Troon Vineyard in Grants Pass are leading a wine kegging trend in Oregon. They may be small but they have big-shot Willamette Valley Vineyards looking into using kegs to cut down on bottles. Willamette Valley-based wineries Chehalem, Stoller Vineyards, Andrew Rich Wines and Westrey Wine Company also have recently started selling kegs to a few local restaurants.

“Kegs increase demand for the product. We want more partners that service our restaurant accounts. This will open up more restaurants and taps,” says Kara Olmo, owner of Wooldridge Creek.

Since switching to kegs, Wooldridge Creek says the restaurants it distributes to have seen a 50% boost in their by-the-glass sales.

Restaurants can sell kegged glasses of wine at the same price as bottled wine, but don’t pay for the packaging. Glass, cardboard and cork comprises 30% of the packaging cost for vineyards, and one steel keg eliminates 25 bottles. Kegs are also significantly lighter than cases and cut down on shipping costs.

MAS Wine Company in California was the first to keg upscale wine starting in 2007. Kegged wine is also common in Europe.

“Kegging has essentially provided us with an additional stream of revenue,” says Liz Wan, spokeswoman for Troon Vineyard.

JOSEY BARTLETT
 

Comments   

 
@TylerInCMYK
0 #1 WIne packaging@TylerInCMYK 2010-08-13 08:58:54
I think it's interesting how much we talk about wine packaging. Several years ago, I remember OBM covering the cork/glass/plas tic controversy. I'll be over here drinking delicious Oregon Pinots while you guys hash it out.
Quote | Report to administrator
 
 
Emma H.
0 #2 More on wine packagingEmma H. 2010-08-13 09:31:26
Yes! Another article from our Aug 2010 issue about the green benefits of cork has turned out to be controversial as well.

http://www.oregonbusiness.com/articles/89-august-2010/3844-the-green-benefits-of-cork
Quote | Report to administrator
 

More Articles

Hot Topics/Cool Talks recap

Linda Baker
Friday, April 24, 2015
htctthumbBY LINDA BAKER

A recap of "Tech in Transit: Will Portland Build the Next Uber?"


Read more...

5 highlights from the Angel Oregon Showcase

The Latest
Thursday, April 23, 2015
IMG 5069BY JACOB PALMER | DIGITAL NEWS EDITOR

The entrepreneurial spirit was alive and well at the Oregon Angel showcase, an annual event for angel investors and early stage entrepreneurs.


Read more...

Epitaph for a Boondoggle

April 2015
Friday, March 27, 2015
BY JOE CORTRIGHT

The CRC is a cautionary tale about how we plan for, finance and invest in transportation infrastructure.


Read more...

Photos from the 100 Best Companies to Work For in Oregon awards celebration

The Latest
Friday, February 27, 2015
IMG 9975cneditPHOTOS BY JASON E. KAPLAN

Images from the 2015 celebration of Oregon's great workplaces.


Read more...

Power Players

April 2015
Friday, March 27, 2015
BY ROBERT MULLIN

A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.


Read more...

Courtside

April 2015
Thursday, March 26, 2015
BY JACOB PALMER

Power lunching at the Court Street Dairy Lunch in Salem.


Read more...

10 Oregon companies positioning themselves for growth

The Latest
Friday, March 13, 2015
vcthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Ten startups have secured venture capital, angel or seed funding in 2015.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS