Wineries say kegs are good for sales

| Print |  Email
Articles - August 2010
Wednesday, July 21, 2010

 

0810_ATS15
PHOTO COURTESY OF TROON VINEYARD

Nontraditional wine packaging is saving restaurants money and in turn expanding the restaurant market for vineyards.

Wooldridge Creek Winery and Troon Vineyard in Grants Pass are leading a wine kegging trend in Oregon. They may be small but they have big-shot Willamette Valley Vineyards looking into using kegs to cut down on bottles. Willamette Valley-based wineries Chehalem, Stoller Vineyards, Andrew Rich Wines and Westrey Wine Company also have recently started selling kegs to a few local restaurants.

“Kegs increase demand for the product. We want more partners that service our restaurant accounts. This will open up more restaurants and taps,” says Kara Olmo, owner of Wooldridge Creek.

Since switching to kegs, Wooldridge Creek says the restaurants it distributes to have seen a 50% boost in their by-the-glass sales.

Restaurants can sell kegged glasses of wine at the same price as bottled wine, but don’t pay for the packaging. Glass, cardboard and cork comprises 30% of the packaging cost for vineyards, and one steel keg eliminates 25 bottles. Kegs are also significantly lighter than cases and cut down on shipping costs.

MAS Wine Company in California was the first to keg upscale wine starting in 2007. Kegged wine is also common in Europe.

“Kegging has essentially provided us with an additional stream of revenue,” says Liz Wan, spokeswoman for Troon Vineyard.

JOSEY BARTLETT
 

Comments   

 
@TylerInCMYK
0 #1 WIne packaging@TylerInCMYK 2010-08-13 08:58:54
I think it's interesting how much we talk about wine packaging. Several years ago, I remember OBM covering the cork/glass/plas tic controversy. I'll be over here drinking delicious Oregon Pinots while you guys hash it out.
Quote | Report to administrator
 
 
Emma H.
0 #2 More on wine packagingEmma H. 2010-08-13 09:31:26
Yes! Another article from our Aug 2010 issue about the green benefits of cork has turned out to be controversial as well.

http://www.oregonbusiness.com/articles/89-august-2010/3844-the-green-benefits-of-cork
Quote | Report to administrator
 

More Articles

100 Best Green Workplaces in Oregon

June 2015
Friday, May 22, 2015
BY KIM MOORE

As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.


Read more...

Eco Zoned

June 2015
Friday, May 22, 2015
BY HANNAH WALLACE

Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?


Read more...

Apartment Mania

Guest Blog
Thursday, June 18, 2015
4805983977 11466ce1d6 zBY BRAD HOULE | CFA

While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.


Read more...

Undersea Power

June 2015
Friday, May 22, 2015
BY JACOB PALMER

Mike Morrow and Mike Delos-Reyes first came up with the idea of an ocean power device 23 years ago, when they were students at Oregon State University. They realized a long-held vision last summer, when their startup, M3 Wave, successfully launched the first ocean power device that works underwater.


Read more...

Photo Log: The 2015 100 Best Green Workplaces in Oregon

The Latest
Wednesday, May 27, 2015
greenthumbPHOTOS BY JASON E. KAPLAN

Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.


Read more...

6 key things to know about summer baseball in Oregon

The Latest
Friday, June 05, 2015
basedthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.


Read more...

5 things to know about veterans in the workforce

The Latest
Wednesday, July 01, 2015
070215-vetsthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are more than 10 million former military members working in the United States.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS