Home Back Issues August 2010 Wineries say kegs are good for sales

Wineries say kegs are good for sales

| Print |  Email
Articles - August 2010
Wednesday, July 21, 2010

 

0810_ATS15
PHOTO COURTESY OF TROON VINEYARD

Nontraditional wine packaging is saving restaurants money and in turn expanding the restaurant market for vineyards.

Wooldridge Creek Winery and Troon Vineyard in Grants Pass are leading a wine kegging trend in Oregon. They may be small but they have big-shot Willamette Valley Vineyards looking into using kegs to cut down on bottles. Willamette Valley-based wineries Chehalem, Stoller Vineyards, Andrew Rich Wines and Westrey Wine Company also have recently started selling kegs to a few local restaurants.

“Kegs increase demand for the product. We want more partners that service our restaurant accounts. This will open up more restaurants and taps,” says Kara Olmo, owner of Wooldridge Creek.

Since switching to kegs, Wooldridge Creek says the restaurants it distributes to have seen a 50% boost in their by-the-glass sales.

Restaurants can sell kegged glasses of wine at the same price as bottled wine, but don’t pay for the packaging. Glass, cardboard and cork comprises 30% of the packaging cost for vineyards, and one steel keg eliminates 25 bottles. Kegs are also significantly lighter than cases and cut down on shipping costs.

MAS Wine Company in California was the first to keg upscale wine starting in 2007. Kegged wine is also common in Europe.

“Kegging has essentially provided us with an additional stream of revenue,” says Liz Wan, spokeswoman for Troon Vineyard.

JOSEY BARTLETT
 

Comments   

 
@TylerInCMYK
0 #1 WIne packaging@TylerInCMYK 2010-08-13 08:58:54
I think it's interesting how much we talk about wine packaging. Several years ago, I remember OBM covering the cork/glass/plas tic controversy. I'll be over here drinking delicious Oregon Pinots while you guys hash it out.
Quote | Report to administrator
 
 
Emma H.
0 #2 More on wine packagingEmma H. 2010-08-13 09:31:26
Yes! Another article from our Aug 2010 issue about the green benefits of cork has turned out to be controversial as well.

http://www.oregonbusiness.com/articles/89-august-2010/3844-the-green-benefits-of-cork
Quote | Report to administrator
 

More Articles

Gone Fishing

October 2014
Thursday, September 25, 2014
BY LORI TOBIAS

Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper reporters move into brand journalism.


Read more...

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS