Sponsored by Lane Powell

Wineries say kegs are good for sales

| Print |  Email
Articles - August 2010
Wednesday, July 21, 2010

 

0810_ATS15
PHOTO COURTESY OF TROON VINEYARD

Nontraditional wine packaging is saving restaurants money and in turn expanding the restaurant market for vineyards.

Wooldridge Creek Winery and Troon Vineyard in Grants Pass are leading a wine kegging trend in Oregon. They may be small but they have big-shot Willamette Valley Vineyards looking into using kegs to cut down on bottles. Willamette Valley-based wineries Chehalem, Stoller Vineyards, Andrew Rich Wines and Westrey Wine Company also have recently started selling kegs to a few local restaurants.

“Kegs increase demand for the product. We want more partners that service our restaurant accounts. This will open up more restaurants and taps,” says Kara Olmo, owner of Wooldridge Creek.

Since switching to kegs, Wooldridge Creek says the restaurants it distributes to have seen a 50% boost in their by-the-glass sales.

Restaurants can sell kegged glasses of wine at the same price as bottled wine, but don’t pay for the packaging. Glass, cardboard and cork comprises 30% of the packaging cost for vineyards, and one steel keg eliminates 25 bottles. Kegs are also significantly lighter than cases and cut down on shipping costs.

MAS Wine Company in California was the first to keg upscale wine starting in 2007. Kegged wine is also common in Europe.

“Kegging has essentially provided us with an additional stream of revenue,” says Liz Wan, spokeswoman for Troon Vineyard.

JOSEY BARTLETT
 

Comments   

 
@TylerInCMYK
0 #1 WIne packaging@TylerInCMYK 2010-08-13 08:58:54
I think it's interesting how much we talk about wine packaging. Several years ago, I remember OBM covering the cork/glass/plas tic controversy. I'll be over here drinking delicious Oregon Pinots while you guys hash it out.
Quote | Report to administrator
 
 
Emma H.
0 #2 More on wine packagingEmma H. 2010-08-13 09:31:26
Yes! Another article from our Aug 2010 issue about the green benefits of cork has turned out to be controversial as well.

http://www.oregonbusiness.com/articles/89-august-2010/3844-the-green-benefits-of-cork
Quote | Report to administrator
 

More Articles

Raising the Stakes

February 2015
Monday, January 26, 2015
BY LINDA BAKER

The 2014 Bend Venture Conference set a record for the most cash, investments and prizes awarded at an angel conference in the Pacific Northwest. Investments in the six winning companies exceeded $1 million. The 11th annual conference was hosted by Economic Development of Central Oregon.


Read more...

Umbrella Revolution

March 2015
Monday, February 23, 2015

Yeah, we know: Oregonians are way too cool for umbrellas. But today’s stylish, high-tech models will soften the resistance of the most rain hardened.


Read more...

4 winners and losers in the Kitzhaber scandal

The Latest
Thursday, February 12, 2015
021315-govorno-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Examining the governor's rapid fall from grace in a "bizarre" and "unprecedented" saga.


Read more...

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

Transportation Fairness Alliance holds demonstration in Pioneer Square

The Latest
Wednesday, January 14, 2015
IMG 3367BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Portland's cab companies urged city hall for consideration as officials weigh new rules for Uber and other ridesharing companies.


Read more...

Imperial Palate

February 2015
Tuesday, January 27, 2015

Power Lunch at the Imperial.


Read more...

Labor Pains

February 2015
Monday, January 26, 2015
BY AMY MILSHTEIN

Thinking about starting an internship program? Be careful. Navigating unpaid internships can be tricky.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS