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|Articles - July 2010|
|Friday, June 25, 2010|
Wine enthusiasts have been trying to boost exports of Oregon wine to Hong Kong since the island powerhouse eliminated wine taxes in 2008. A new, largely symbolic agreement between Hong Kong and Oregon and Washington is the latest attempt to jump-start a trade that has yielded little.
Oregon wineries sold 1,300 cases of wine to all of Asia outside of South Korea and Japan over 2008 and 2009, a paltry figure when you consider that China, the Philippines, Malaysia and Hong Kong are among the state’s biggest trading partners.
But Oregon wines have never been big sellers overseas. Only 2% to 3% of sales come from exports, mostly to Japan, England and Canada. And past ventures to sell Oregon wine in China have flopped. In 2004, three Oregon wineries sent 1,250 cases to the mainland, only to experience frustrating processes and disappointing sales. “Most of it ended up sitting in warehouses,” says Doyle Hinman of Henry Estate Winery in Umpqua.
“It’s easy to get excited about the sheer number of people in China and all of those young professionals with disposable incomes,” says Katie Bray of the Oregon Wine Board. “But the palate just isn’t there yet to recognize the quality of lesser-known labels, and that’s what we have in Oregon.”
Hong Kong could yield better results. The economy there is thriving, and the wine market has exploded. Hinman says Henry Estate sales rose by 18% in Hong Kong in 2009. Willamette Valley Vineyards, which only began selling in Hong Kong last year, has sold 160 cases in Hong Kong and recently won an award there for its 2007 Riesling.
Willamette Valley’s sales director Erik McLaughlin calls Hong Kong “the most dynamic wine market in the world.” During a recent trip that started in Hong Kong, McLaughlin worked on export deals to China, Taiwan, Singapore, Cambodia and the Philippines. “It’s virgin territory,” he says. “It’s a huge hurdle and a huge opportunity for Oregon wine.”
Tuesday, February 25, 2014
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Friday, February 28, 2014
The 21st annual 100 Best Companies to Work For in Oregon list was announced Thursday night at an awards dinner at the Oregon Convention Center.
Friday, February 14, 2014
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Wednesday, January 22, 2014
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I’m thrilled that Portland’s restaurants are thriving. But who are these people who can afford to dine out several nights a week? They can’t all work for Adidas, Intel, or Nike—or some new tech start-up or innovation consultancy firm.
Tuesday, February 25, 2014
BY BRANDON SAWYER
The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.
Thursday, February 20, 2014
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As retailers consolidate and newspapers fold, the business of modeling shifts to ad agencies, apparel companies and new media.
Tuesday, February 04, 2014
BY MARK BLAINE | OB BLOGGER
Even after years of video experimentation on the web, media companies still struggle with what it should be, how it should be done, how much we should spend on it and how much readers/users/viewers really want it.
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