Oregon wineries target Hong Kong, mainland China

| Print |  Email
Articles - July 2010
Friday, June 25, 2010
0710_ATS02
Oregon’s delegation brought bottles and books from its wine industry to Hong Kong.
PHOTO COURTESY OF WILLAMETTE VALLEY VINEYARDS

Wine enthusiasts have been trying to boost exports of Oregon wine to Hong Kong since the island powerhouse eliminated wine taxes in 2008. A new, largely symbolic agreement between Hong Kong and Oregon and Washington is the latest attempt to jump-start a trade that has yielded little.

Oregon wineries sold 1,300 cases of wine to all of Asia outside of South Korea and Japan over 2008 and 2009, a paltry figure when you consider that China, the Philippines, Malaysia and Hong Kong are among the state’s biggest trading partners.

But Oregon wines have never been big sellers overseas. Only 2% to 3% of sales come from exports, mostly to Japan, England and Canada. And past ventures to sell Oregon wine in China have flopped. In 2004, three Oregon wineries sent 1,250 cases to the mainland, only to experience frustrating processes and disappointing sales. “Most of it ended up sitting in warehouses,” says Doyle Hinman of Henry Estate Winery in Umpqua.

“It’s easy to get excited about the sheer number of people in China and all of those young professionals with disposable incomes,” says Katie Bray of the Oregon Wine Board. “But the palate just isn’t there yet to recognize the quality of lesser-known labels, and that’s what we have in Oregon.”

Hong Kong could yield better results. The economy there is thriving, and the wine market has exploded. Hinman says Henry Estate sales rose by 18% in Hong Kong in 2009. Willamette Valley Vineyards, which only began selling in Hong Kong last year, has sold 160 cases in Hong Kong and recently won an award there for its 2007 Riesling.

Willamette Valley’s sales director Erik McLaughlin calls Hong Kong “the most dynamic wine market in the world.” During a recent trip that started in Hong Kong, McLaughlin worked on export deals to China, Taiwan, Singapore, Cambodia and the Philippines. “It’s virgin territory,” he says. “It’s a huge hurdle and a huge opportunity for Oregon wine.”

BEN JACKLET
 

Comments   

 
#1 RE: Oregon wineries target Hong Kong, mainland ChinaGuest 2012-09-04 22:57:00
This comment has been deleted by Administrator
 
 
Guest
0 #2 Royal American WinesGuest 2013-08-18 06:03:28
You guys should look at Royal American Wines. They've had success exporting Washington and Oregon wine into China.
Quote | Report to administrator
 
 
Guest
0 #3 Wine Export to SwitzerlandGuest 2013-10-15 21:44:28
Is anyone aware of an Oregon Winery that exports to Switzerland?
Quote | Report to administrator
 

More Articles

10 Twitter highlights from #OR100Best

The Latest
Friday, February 27, 2015
100bestBY OB STAFF

Oregon Business held its  22nd annual 100 Best Companies to Work For in Oregon celebration Thursday night in the Oregon Convention Center.


Read more...

Party Like It’s 1999

Contributed Blogs
Wednesday, February 25, 2015
pets-com-sock-puppetBY JASON NORRIS, CFA | OB GUEST BLOGGER

Pets.com, GeoCities, eToys, and WorldCom … blasts-from-the-past that all signify the late 1990s Internet bubble. Yet we believe the dynamics of the market, specifically in technology stocks, are much different today than it was during the late 1990s.


Read more...

Photos from the 100 Best Companies to Work For in Oregon awards celebration

The Latest
Friday, February 27, 2015
IMG 9975cneditPHOTOS BY JASON E. KAPLAN

Images from the 2015 celebration of Oregon's great workplaces.


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

The 100 Best Companies to Work For in Oregon

March 2015
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees. 


Read more...

The Road to Reinvention

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

Damian Smith bets on changing himself — and Portland — through consulting.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS