Oregon wineries target Hong Kong, mainland China

| Print |  Email
Articles - July 2010
Friday, June 25, 2010
0710_ATS02
Oregon’s delegation brought bottles and books from its wine industry to Hong Kong.
PHOTO COURTESY OF WILLAMETTE VALLEY VINEYARDS

Wine enthusiasts have been trying to boost exports of Oregon wine to Hong Kong since the island powerhouse eliminated wine taxes in 2008. A new, largely symbolic agreement between Hong Kong and Oregon and Washington is the latest attempt to jump-start a trade that has yielded little.

Oregon wineries sold 1,300 cases of wine to all of Asia outside of South Korea and Japan over 2008 and 2009, a paltry figure when you consider that China, the Philippines, Malaysia and Hong Kong are among the state’s biggest trading partners.

But Oregon wines have never been big sellers overseas. Only 2% to 3% of sales come from exports, mostly to Japan, England and Canada. And past ventures to sell Oregon wine in China have flopped. In 2004, three Oregon wineries sent 1,250 cases to the mainland, only to experience frustrating processes and disappointing sales. “Most of it ended up sitting in warehouses,” says Doyle Hinman of Henry Estate Winery in Umpqua.

“It’s easy to get excited about the sheer number of people in China and all of those young professionals with disposable incomes,” says Katie Bray of the Oregon Wine Board. “But the palate just isn’t there yet to recognize the quality of lesser-known labels, and that’s what we have in Oregon.”

Hong Kong could yield better results. The economy there is thriving, and the wine market has exploded. Hinman says Henry Estate sales rose by 18% in Hong Kong in 2009. Willamette Valley Vineyards, which only began selling in Hong Kong last year, has sold 160 cases in Hong Kong and recently won an award there for its 2007 Riesling.

Willamette Valley’s sales director Erik McLaughlin calls Hong Kong “the most dynamic wine market in the world.” During a recent trip that started in Hong Kong, McLaughlin worked on export deals to China, Taiwan, Singapore, Cambodia and the Philippines. “It’s virgin territory,” he says. “It’s a huge hurdle and a huge opportunity for Oregon wine.”

BEN JACKLET
 

Comments   

 
#1 RE: Oregon wineries target Hong Kong, mainland ChinaGuest 2012-09-04 22:57:00
This comment has been deleted by Administrator
 
 
Guest
0 #2 Royal American WinesGuest 2013-08-18 06:03:28
You guys should look at Royal American Wines. They've had success exporting Washington and Oregon wine into China.
Quote | Report to administrator
 
 
Guest
0 #3 Wine Export to SwitzerlandGuest 2013-10-15 21:44:28
Is anyone aware of an Oregon Winery that exports to Switzerland?
Quote | Report to administrator
 

More Articles

3 trends in the garden business

The Latest
Thursday, April 30, 2015
gardenthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Oregonians are scrambling to get their gardens in order for the summer. Here are three tips from landscaping and urban farming expert.


Read more...

Energy Stream

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Oregon already ranks as the nation’s second largest generator of hydroelectric power. (Washington is No. 1). Now an elegant new installation in Portland is putting an unconventional, sharing economy twist on this age-old water-energy pairing. The new system, launched this winter, uses the flow of water inside city water pipes to spin four turbines that produce electricity for Portland General Electric customers. 


Read more...

Short Shrift:The threat of just-in-time scheduling

May 2015
Monday, April 27, 2015
BY AMY MILSHTEIN

Companies can benefit when they use software to meet staffing requirements and address employees' family and life commitments.


Read more...

Downtime with the executive director of Greater Portland Inc.

April 2015
Thursday, March 26, 2015

Janet LaBar, Executive director, Greater Portland Inc.


Read more...

5 questions about the FLIR FX

The Latest
Wednesday, April 08, 2015
FLIR-FX-IndoorBY JACOB PALMER | DIGITAL NEWS EDITOR

The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?


Read more...

Celestial Eats

May 2015
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN

A power lunch at Solstice Wood Fire Cafe & Bar.


Read more...

Oregon businesses face destruction from future earthquake

The Latest
Wednesday, May 20, 2015
htctthumb1BY KIM MOORE | RESEARCH EDITOR

An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS