Sponsored by Forest Grove Economic Development
Home Back Issues July 2010 Oregon wineries target Hong Kong, mainland China

Oregon wineries target Hong Kong, mainland China

| Print |  Email
Articles - July 2010
Friday, June 25, 2010
0710_ATS02
Oregon’s delegation brought bottles and books from its wine industry to Hong Kong.
PHOTO COURTESY OF WILLAMETTE VALLEY VINEYARDS

Wine enthusiasts have been trying to boost exports of Oregon wine to Hong Kong since the island powerhouse eliminated wine taxes in 2008. A new, largely symbolic agreement between Hong Kong and Oregon and Washington is the latest attempt to jump-start a trade that has yielded little.

Oregon wineries sold 1,300 cases of wine to all of Asia outside of South Korea and Japan over 2008 and 2009, a paltry figure when you consider that China, the Philippines, Malaysia and Hong Kong are among the state’s biggest trading partners.

But Oregon wines have never been big sellers overseas. Only 2% to 3% of sales come from exports, mostly to Japan, England and Canada. And past ventures to sell Oregon wine in China have flopped. In 2004, three Oregon wineries sent 1,250 cases to the mainland, only to experience frustrating processes and disappointing sales. “Most of it ended up sitting in warehouses,” says Doyle Hinman of Henry Estate Winery in Umpqua.

“It’s easy to get excited about the sheer number of people in China and all of those young professionals with disposable incomes,” says Katie Bray of the Oregon Wine Board. “But the palate just isn’t there yet to recognize the quality of lesser-known labels, and that’s what we have in Oregon.”

Hong Kong could yield better results. The economy there is thriving, and the wine market has exploded. Hinman says Henry Estate sales rose by 18% in Hong Kong in 2009. Willamette Valley Vineyards, which only began selling in Hong Kong last year, has sold 160 cases in Hong Kong and recently won an award there for its 2007 Riesling.

Willamette Valley’s sales director Erik McLaughlin calls Hong Kong “the most dynamic wine market in the world.” During a recent trip that started in Hong Kong, McLaughlin worked on export deals to China, Taiwan, Singapore, Cambodia and the Philippines. “It’s virgin territory,” he says. “It’s a huge hurdle and a huge opportunity for Oregon wine.”

BEN JACKLET
 

Comments   

 
#1 RE: Oregon wineries target Hong Kong, mainland ChinaGuest 2012-09-04 22:57:00
This comment has been deleted by Administrator
 
 
Guest
0 #2 Royal American WinesGuest 2013-08-18 06:03:28
You guys should look at Royal American Wines. They've had success exporting Washington and Oregon wine into China.
Quote | Report to administrator
 
 
Guest
0 #3 Wine Export to SwitzerlandGuest 2013-10-15 21:44:28
Is anyone aware of an Oregon Winery that exports to Switzerland?
Quote | Report to administrator
 

More Articles

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Why I became an Oregon angel investor

Guest Blog
Monday, July 14, 2014
AngelInvestBY TERRY "STARBUCKER" ST. MARIE

I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS