Home Back Issues July 2010 Google AdWords searches for new business

Google AdWords searches for new business

| Print |  Email
Articles - July 2010
Thursday, June 24, 2010
0710_ATS11
0710_ATS12
PHOTO COURTESY OF GOOGLE

Portland Google executive Alan M. Moss, director of online sales for the Americas, stopped by Southeast Portland in late May as part of an effort by Google to publicize its massive economic impact. After the event Moss sat down with managing editor Ben Jacklet.

What brings you to Oregon?
Over the years we’ve said that Google has a material impact on state economies and the national economy. When we’ve made those statements folks have asked us to show them the money.  So we went and quantified the impact of our Google AdWords, AdSense and Google Grants on state economies. In Oregon the impact was $512 million.

Are you counting actual advertisers or are you doing modeling?
It’s based on data that for every dollar spent on Google Adwords our advertisers receive a return of $2 back, a pretty good ROI by any measure. Also on the organic search results there’s a lot of clicks, although they are not as effective as AdWords.

How do you explain that greater than 100% return?
We have a very transparent and measurable business model that allows advertisers to understand the effectiveness of every click that they receive to refine their approach based on results.

Is AdWords geared toward small businesses specifically? Is there a certain type of business that really benefits from it, and maybe not so much with other businesses?

It works for businesses of all sizes. If you step back and look at how people spend their time, whether it’s at work or at home, on the computer or on mobile devices, there’s no doubt that a lot of us are spending our time online. Large and small businesses alike are seeing that and harnessing the opportunity to reach their audiences using Google.

How do these new devices change things?

What will be exciting is seeing how people use the different devices. Through the Internet we have a good amount of information about what device someone is using at a particular time, to refine ads for our advertisers and deliver them in new ways. I would say the best is yet to come.

It will be tricky, won’t it? It may become overwhelming for people to be constantly targeted so specifically by advertisers.

It is a fine line, but our view at Google is that when advertising is done right, it’s additional information that you as a user value. We test a lot of different formats, we listen to our users and then we refine our approach in a way that adds value to their experience. If no one is searching, then it doesn’t work for anyone, including us.

What kind of potential does Oregon have as an expanding market?
Oregon is very much in the innovation corridor with companies like Intel and Nike. It’s really up to the folks in Oregon to use their creativity, follow their passions and build their own enterprises using the tools we offer.

BEN JACKLET
 

More Articles

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Oregon Business wins awards

News
Monday, June 30, 2014

ASBPEOregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Updated: Disrupting innovation

News
Tuesday, July 08, 2014
070814 thumb disputive-innovationBY LINDA BAKER  | OB EDITOR

The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation  — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment. 

Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.


Read more...

Attack of the Robin Sages

Contributed Blogs
Monday, July 07, 2014
070714 thumb linkedinfakesBY TOM COX | OB BLOGGER

Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.


Read more...

OB Video: Oregon MESA

News
Thursday, June 26, 2014

ThumbOregon Business hosts an informal roundtable discussion about the Oregon MESA (Mathematics, Engineering, Science Achievement) program.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS