Home Back Issues June 2010 eROI prepares for a leap

eROI prepares for a leap

| Print |  Email
Articles - June 2010
Thursday, May 27, 2010
0610_ATS05
CEO Ryan Buchanan led a $1.5 million effort to upgrade eROI’s online platform.
PHOTO COURTESY OF EROI

PORTLAND After distinguishing itself as one of Oregon’s fastest-growing private companies in 2007, the 46-employee Portland-based e-marketing firm eROI saw its growth slow through 2008 and 2009. But don’t blame the recession.

What actually happened was more carefully orchestrated, CEO Ryan Buchanan explains. Beginning in January of 2008, Buchanan assembled a team of nine employees to build an online communications platform for email campaigns that can be tracked through mobile marketing channels and social media.

eROI plans to launch the $1.5 million platform in late June. Not only will the platform enable eROI to control its own destiny rather than being chained to licensed software, it will also vastly expand the company’s offerings, Buchanan says. “We need to come out of the chute with a solid application to leapfrog our competition,” he says.

eROI’s creative and technical staffers will also need to oversee a massive migration of 500 clients from the current system to the new one.

Buchanan, a big fan of the Oregon “indie spirit” and the chairman of the Software Association of Oregon, has gotten this far without outside investors. But he says he may consider new financial backing to take eROI to the next level. “We’ll want to make sure we’re in a position of strength before we bring in a new investor,” he says.

BEN JACKLET

 

 

Comments   

 
Ryan B
0 #1 Ryan B 2010-06-03 21:19:27
Ben - we are very psyched about our launch later this month. Thanks again for telling the story of one of the many success stories in the Portland software community. thx.
Quote | Report to administrator
 
 
Donna Arriaga
0 #2 Sneak PeekDonna Arriaga 2010-06-04 12:42:33
I had an opportunity to take a sneak peek at eROI's new platform last month during their product review webinar, and one word keeps circulating through my mind -- Slick!

The user interface was clean, easy to use and very straight forward. (However, it did seem as though there were fewer options for people who want to bypass wysiwyg and delve straight into html editing.)

But the feature I found most exciting is the new platform's aim to integrate a social constituent management system into the mix -- aka the ability to collect, manage and track not just email metrics but also data/metrics from social media channels. This is certainly an exciting step in the right direction!
Quote | Report to administrator
 

More Articles

100 Best Nonprofits announced

News
Thursday, October 02, 2014

100NP14logo4WebOregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Molecular Movies

September 2014
Wednesday, August 27, 2014
BY LINDA BAKER

Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together. 


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS