eROI prepares for a leap

| Print |  Email
Articles - June 2010
Thursday, May 27, 2010
0610_ATS05
CEO Ryan Buchanan led a $1.5 million effort to upgrade eROI’s online platform.
PHOTO COURTESY OF EROI

PORTLAND After distinguishing itself as one of Oregon’s fastest-growing private companies in 2007, the 46-employee Portland-based e-marketing firm eROI saw its growth slow through 2008 and 2009. But don’t blame the recession.

What actually happened was more carefully orchestrated, CEO Ryan Buchanan explains. Beginning in January of 2008, Buchanan assembled a team of nine employees to build an online communications platform for email campaigns that can be tracked through mobile marketing channels and social media.

eROI plans to launch the $1.5 million platform in late June. Not only will the platform enable eROI to control its own destiny rather than being chained to licensed software, it will also vastly expand the company’s offerings, Buchanan says. “We need to come out of the chute with a solid application to leapfrog our competition,” he says.

eROI’s creative and technical staffers will also need to oversee a massive migration of 500 clients from the current system to the new one.

Buchanan, a big fan of the Oregon “indie spirit” and the chairman of the Software Association of Oregon, has gotten this far without outside investors. But he says he may consider new financial backing to take eROI to the next level. “We’ll want to make sure we’re in a position of strength before we bring in a new investor,” he says.

BEN JACKLET

 

 

Comments   

 
Ryan B
0 #1 Ryan B 2010-06-03 21:19:27
Ben - we are very psyched about our launch later this month. Thanks again for telling the story of one of the many success stories in the Portland software community. thx.
Quote | Report to administrator
 
 
Donna Arriaga
0 #2 Sneak PeekDonna Arriaga 2010-06-04 12:42:33
I had an opportunity to take a sneak peek at eROI's new platform last month during their product review webinar, and one word keeps circulating through my mind -- Slick!

The user interface was clean, easy to use and very straight forward. (However, it did seem as though there were fewer options for people who want to bypass wysiwyg and delve straight into html editing.)

But the feature I found most exciting is the new platform's aim to integrate a social constituent management system into the mix -- aka the ability to collect, manage and track not just email metrics but also data/metrics from social media channels. This is certainly an exciting step in the right direction!
Quote | Report to administrator
 

More Articles

Oregon needs a Grand Bargain energy plan

Linda Baker
Monday, June 22, 2015
0622-gastaxblogthumbBY LINDA BAKER

The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.


Read more...

Apartment Mania

Guest Blog
Thursday, June 18, 2015
4805983977 11466ce1d6 zBY BRAD HOULE | CFA

While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.


Read more...

The Backstory: Portland Youth Builders

The Latest
Wednesday, June 03, 2015
blog002 1BY JASON E. KAPLAN | STAFF PHOTOGRAPHER

As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward  housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.


Read more...

Urban renewer

Linda Baker
Wednesday, June 24, 2015
UnknownBY LINDA BAKER   

One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.


Read more...

Modern design defines new Portland indoor market

The Latest
Thursday, June 25, 2015
thumbSnøhetta JBPM exterior www mir noBY KIM MOORE | RESEARCH EDITOR

An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.


Read more...

Flattery with Numbers

July/August 2015
Friday, July 10, 2015
BY JOE CORTRIGHT

The false promise of economic impact statements.


Read more...

Stemming the tide of money in politics

Linda Baker
Wednesday, June 10, 2015
 jeff-lang-2012-thumbBY LINDA BAKER

Jeff Lang and his wife Rae used to dole out campaign checks like candy.  “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS