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|Articles - June 2010|
|Thursday, May 27, 2010|
PORTLAND After distinguishing itself as one of Oregon’s fastest-growing private companies in 2007, the 46-employee Portland-based e-marketing firm eROI saw its growth slow through 2008 and 2009. But don’t blame the recession.
What actually happened was more carefully orchestrated, CEO Ryan Buchanan explains. Beginning in January of 2008, Buchanan assembled a team of nine employees to build an online communications platform for email campaigns that can be tracked through mobile marketing channels and social media.
eROI plans to launch the $1.5 million platform in late June. Not only will the platform enable eROI to control its own destiny rather than being chained to licensed software, it will also vastly expand the company’s offerings, Buchanan says. “We need to come out of the chute with a solid application to leapfrog our competition,” he says.
eROI’s creative and technical staffers will also need to oversee a massive migration of 500 clients from the current system to the new one.
Buchanan, a big fan of the Oregon “indie spirit” and the chairman of the Software Association of Oregon, has gotten this far without outside investors. But he says he may consider new financial backing to take eROI to the next level. “We’ll want to make sure we’re in a position of strength before we bring in a new investor,” he says.
Wednesday, October 08, 2014
BY LINDA BAKER | OB EDITOR
A Design Week panel discussion raises questions about how innovative we really are.
Thursday, September 25, 2014
BY LORI TOBIAS
Business has been good to Laura Anderson, leading some to suggest she must be awfully lucky to find such success in a business notorious for failure. But luck’s had little to do with it.
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG
A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.
Wednesday, August 27, 2014
BY JESSICA RIDGWAY
How State Representative Julie Parrish (House District 37) balances life between work and play.
Thursday, September 25, 2014
In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.
Sunday, October 12, 2014
BY LINDA BAKER
Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.
Friday, September 12, 2014
BY TOM COX | OB BLOGGER
I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?
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