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|Articles - June 2010|
|Thursday, May 27, 2010|
PORTLAND Nike’s jaw-droppingly weird Tiger Woods ad, produced by Wieden + Kennedy and featuring the voice of Woods’ dead father, continues to garner attention (3 million-plus hits at nike.com and counting) because, advertising experts say, it doesn’t say anything.
Ads encourage people to buy goods, support causes, or think certain thoughts. Past Nike ads sent messages as direct as “just do it.” But viewers are left in the Woods’ ad to decide what to think about Woods’ recent shenanigans.
“There’s no telling in this ad. It’s so much more contemplative than almost any other ad anywhere,” says Kim Sheehan, a University of Oregon advertising professor.
The ad, says Jeremy Mullman, sports marketing reporter for the industry publication Advertising Age, subtly places Nike above any backlash, while continuing to identify Nike with Woods. That will result in financial benefit once things blow over, Mullman predicts.
Nike has backed controversial athletes in the past. But, says Mullman, it’s the first time Nike has produced an ad about an athlete so soon after the controversy. Nike re-introduced Kobe Bryant over years, not months. But those ads were clearly supportive of Bryant, unlike the Woods ad.
“It’s almost suggesting that Nike isn’t sure” what to say about Woods, Sheehan says.
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As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.
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Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
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Ferguson Wellman’s investment views on the economy and capital markets.
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Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
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