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|Articles - June 2010|
|Thursday, May 27, 2010|
PORTLAND Nike’s jaw-droppingly weird Tiger Woods ad, produced by Wieden + Kennedy and featuring the voice of Woods’ dead father, continues to garner attention (3 million-plus hits at nike.com and counting) because, advertising experts say, it doesn’t say anything.
Ads encourage people to buy goods, support causes, or think certain thoughts. Past Nike ads sent messages as direct as “just do it.” But viewers are left in the Woods’ ad to decide what to think about Woods’ recent shenanigans.
“There’s no telling in this ad. It’s so much more contemplative than almost any other ad anywhere,” says Kim Sheehan, a University of Oregon advertising professor.
The ad, says Jeremy Mullman, sports marketing reporter for the industry publication Advertising Age, subtly places Nike above any backlash, while continuing to identify Nike with Woods. That will result in financial benefit once things blow over, Mullman predicts.
Nike has backed controversial athletes in the past. But, says Mullman, it’s the first time Nike has produced an ad about an athlete so soon after the controversy. Nike re-introduced Kobe Bryant over years, not months. But those ads were clearly supportive of Bryant, unlike the Woods ad.
“It’s almost suggesting that Nike isn’t sure” what to say about Woods, Sheehan says.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Friday, May 30, 2014
BY DEBRA RINGOLD | OB GUEST CONTRIBUTOR
Since 1970 the performance of our public education system has steadily deteriorated.
Friday, June 06, 2014
BY KATIE AUSBURGER | OB GUEST CONTRIBUTOR
How to build a hipster-friendly work environment.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Friday, May 30, 2014
Watch the 2014 100 Best Green Companies keynote speech by Eric Friedenwald-Fishman.
Thursday, May 29, 2014
BY SOPHIA BENNETT
Tillamook expands its tourism niche.
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