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|Articles - June 2010|
|Thursday, May 27, 2010|
Page 2 of 3
Facebook is the fourth tech company to site a large proprietary data center in Oregon. Google launched a data center the size of two football fields in The Dalles in 2006. Amazon started building a comparably huge data center in Boardman in 2008, but it’s on hold due to the recession. And Intel, which makes chips for the servers that fill data centers, has a large data center in Hillsboro.
Google and Intel’s data centers, and Amazon’s planned data center, guzzle electricity as well, but they rely more heavily on carbon-free hydropower. The Google data center in The Dalles is estimated to use 103 megawatts an hour at peak, equivalent to the needs of more than 73,000 homes.
Hydropower has its own costs, but Greenpeace singled out Facebook because the utility that serves Prineville, Pacific Power, gets 58% of its energy from coal, a major contributor to climate change.
But coal is often the most affordable option for a data center that needs power 24 hours a day. Hydropower has become more costly now that the Bonneville Power Administration, which markets power from the Columbia River, has closed the loophole that let data centers get it on the cheap. The customer-owned utilities along the Columbia that receive federally subsidized power pass on their discounts to Google and other companies, but under new rules recently negotiated by BPA, the data centers of the future will have to buy their power at market rates.
And there will be more data centers. Thanks to the growth of the Internet and the popularity of cloud computing, these facilities are popping up all over the nation. That new visibility is subjecting them to public scrutiny for the first time. The Environmental Protection Agency adopted a standard metric for data center efficiency in April and will roll out Energy Star labels for data centers this month that would require third-party verification.
The EPA’s voluntary standards imply the possibility of mandatory standards, which coupled with the possibility of carbon pricing add up to strong incentives to improve efficiency. Regulation could mean serious costs for owners of power-hungry data centers. Giants such as Google have massive carbon footprints from gobbling electricity. Exactly how massive is unknown, but Intel, for example, has 100,000 servers worldwide. It’s estimated that Google has more than 1 million.
He’s describing Facebook’s new Prineville data center, and so far, it sounds like your average server farm. Data centers usually have generators, cooling towers or chillers, possibly a power substation and miles of wiring under the floor. These climate-controlled warehouses hold racks of servers that take care of all the data and software on the Internet. They store e-books, Facebook profiles and websites, and perform all the work for search engines such as Google and services such as TurboTax.
But none of the other large data center owners will say how many servers they have or exactly how much power or water they use or plan to use. “We don’t comment about the power consumption on any of our facilities,” a spokesman for Google said woodenly, before laughing and adding, “Sorry!” Amazon responded to an official interview request by email within 60 seconds with a “No thank you.”
One reason for the secrecy may be that the answers would alarm us. But the commonly stated reason, protecting trade secrets, is probably also true. Companies see arsenals of servers as a competitive advantage. But designing a new generation of efficient data centers would be an even greater advantage. The trend even has its own buzzword: “data center greening,” and even though Greenpeace is not impressed, that’s what Facebook is doing in Prineville.
Much of the electricity used in data centers goes toward cooling. Without cooling, a room of servers will go from 70 degrees to 120 degrees in two minutes. Facebook’s data center, which is designed to achieve LEED Gold certification, won’t use the energy-sucking chillers that circulate water to cool servers in a standard data center. Instead, Facebook plans to use outside air to keep things cool. This “free cooling” system works best in arid climates, part of what tipped the scales in favor of Prineville. Patchett estimates it will cut energy use by 20% to 30%.
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Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Tuesday, August 04, 2015
Thursday, August 27, 2015
BY LINDA BAKER
How do you put a baby on the cover of a business magazine without it looking too cutesy?
Monday, July 13, 2015
BY JACOB PALMER
Holding a Power Lunch at Veritable Quandary in downtown Portland.
Wednesday, August 19, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
One of the hottest new investment trends has proven quite lucrative for some companies.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Tuesday, August 18, 2015
BY JASON NORRIS | CFA
Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.