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|Articles - June 2010|
|Thursday, May 27, 2010|
Page 1 of 3
The pressure is on for Intel, Amazon, Facebook and Google to make their power-guzzling data centers green.
BY ADRIANNE JEFFRIES
“This is certainly a first for Prineville. This is one of the largest economic development projects in the history of Central Oregon,” says Jason Carr, a manager at Economic Development for Central Oregon, a nonprofit that worked on the deal.
Carr says Facebook has already brought business to local restaurants, hotels, hardware stores and contractors. He now gets calls from companies who heard about the Facebook project in the Wall Street Journal and suddenly want to know more about Prineville. The “Prineville Data Center” page on Facebook has about 4,000 fans, dozens of whom posted thank-you notes, hearty welcomes and job inquiries in the comments section. One commenter from Bend wrote, “Honestly, as a Central Oregonian, how can anyone think this is anything but wonderful?”
More than 400,000 people disagree. That’s how many have joined a Facebook campaign opposing the data center, part of a full green guilt assault launched by Greenpeace less than a month after Facebook broke ground.
The digital age is supposed to be a greener era. Instead of driving to work, we telecommute. Instead of killing trees, we send emails appended with “please don’t print this.” But despite the analogy, the Internet is not a cloud. Every bit of data lives on a hard drive somewhere that is always on. Electricity generation is the leading source of carbon emissions in the U.S., and data centers are notorious power hogs; Facebook estimates its new data center will consume between 30 and 40 megawatts of electricity, says Carr, enough to power all the homes in Prineville more than twice over. That would make it one of the largest power users in Oregon.
A data center’s environmental impact is more than just energy use. These digital age factories can use up to 360,000 gallons of water a day for cooling. Copper wiring can exceed 60 miles. Data centers produce potentially toxic e-waste, which Oregon law does not require them to recycle (although most companies say they do). But energy use is the biggest issue for environmentalists. It’s also a big issue for huge technology companies that would rather be renowned for amazing breakthroughs than for burning coal and sucking rivers dry.
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Friday, October 02, 2015
BY KIM MOORE
Our intrepid (and expecting) research editor finds the child care search involves long waiting lists, costly fees and no certainty of securing a place before she goes back to work.
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
Tuesday, September 22, 2015
BY JASON NORRIS | CFA
On September 17, the much anticipated Fed decision was delivered and the equity markets haven't liked it.
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
Monday, September 28, 2015
BY GARY FISH
Over the years, many mentors have taught me lessons that have helped shape the way I view the world of work and our business.
Wednesday, August 26, 2015
BY LINDA BAKER
A new co-working model disrupts office sharing, child care and work-life balance as we know it.
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN
A storied institution climbs down from the ivory tower.
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|Run, Nick, Run|
|100 Best Nonprofits: Working for equality inside and out|
|One Tough Mayor|
|Cream of the Crop|
|Fare Thee Well, Company Town|
|Hiring report disappoints|
|Phil Knight memoir: Coming spring 2016|
|2 out of 5 millennials pay for their news|
|Oregon's graying workforce|
|How much did Bernie Sanders raise in Q3?|
|Federal regulators OK Jordan Cove LNG terminal|
|Amazon to emulate parts of Uber's model|
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