Sponsored by Oregon Business

Pressure is on to make data centers green

| Print |  Email
Articles - June 2010
Thursday, May 27, 2010

The pressure is on for Intel, Amazon, Facebook and Google to make their power-guzzling data centers green.

BY ADRIANNE JEFFRIES

 

0610_Data01
Locals reacted with shock and glee when Facebook revealed in January that it would be building its first data center in humble Prineville. A data center is not inherently exciting — it’s a warehouse stuffed with computers — but the arrival of a cool, fast-growing Internet company to this former mill town was an unexpected coup, and the timing could not have been better: Crook County struggled with an unemployment rate of 20% during the worst of the recession. WELCOME FACEBOOK quickly appeared on marquees at local businesses.

“This is certainly a first for Prineville. This is one of the largest economic development projects in the history of Central Oregon,” says Jason Carr, a manager at Economic Development for Central Oregon, a nonprofit that worked on the deal.

Carr says Facebook has already brought business to local restaurants, hotels, hardware stores and contractors. He now gets calls from companies who heard about the Facebook project in the Wall Street Journal and suddenly want to know more about Prineville. The “Prineville Data Center” page on Facebook has about 4,000 fans, dozens of whom posted thank-you notes, hearty welcomes and job inquiries in the comments section. One commenter from Bend wrote, “Honestly, as a Central Oregonian, how can anyone think this is anything but wonderful?”

More than 400,000 people disagree. That’s how many have joined a Facebook campaign opposing the data center, part of a full green guilt assault launched by Greenpeace less than a month after Facebook broke ground.

The offense?

Coal.

The digital age is supposed to be a greener era. Instead of driving to work, we telecommute. Instead of killing trees, we send emails appended with “please don’t print this.” But despite the analogy, the Internet is not a cloud. Every bit of data lives on a hard drive somewhere that is always on. Electricity generation is the leading source of carbon emissions in the U.S., and data centers are notorious power hogs; Facebook estimates its new data center will consume between 30 and 40 megawatts of electricity, says Carr, enough to power all the homes in Prineville more than twice over. That would make it one of the largest power users in Oregon.

A data center’s environmental impact is more than just energy use. These digital age factories can use up to 360,000 gallons of water a day for cooling. Copper wiring can exceed 60 miles. Data centers produce potentially toxic e-waste, which Oregon law does not require them to recycle (although most companies say they do). But energy use is the biggest issue for environmentalists. It’s also a big issue for huge technology companies that would rather be renowned for amazing breakthroughs than for burning coal and sucking rivers dry.

Click through for page two!
Want to make a comment? Go to the final page to comment.


 

More Articles

Money Talks

March 2015
Saturday, February 21, 2015
BY LINDA BAKER | OB EDITOR

Will community banks survive the digital age? Three CEOs peer into banking's crystal ball.


Read more...

5 questions for inDinero CEO Jessica Mah

The Latest
Tuesday, March 31, 2015
jessicathumbBY JACOB PALMER | DIGITAL NEWS EDITOR

inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.


Read more...

Game On

March 2015
Wednesday, February 25, 2015
BY LINDA BAKER | OB EDITOR

The big news at Oregon Business is we’re getting a ping pong table. After reading the descriptions of the 2015 100 Best Companies to Work For in Oregon, a disproportionate number of which feature table tennis in the office, I decided it was time to bring our own workplace into the 21st century. It was a tough call, but it’s lonely at the top, and someone has to make the hard decisions.


Read more...

Umbrella Revolution

March 2015
Monday, February 23, 2015

Yeah, we know: Oregonians are way too cool for umbrellas. But today’s stylish, high-tech models will soften the resistance of the most rain hardened.


Read more...

Banking Perspective

April 2015
Thursday, March 26, 2015
BY KIM MOORE

A conversation with Craig Wanichek, president and CEO of Summit Bank.


Read more...

Are wolves good for business?

Contributed Blogs
Friday, March 06, 2015
030615-wolf-thumbBY JEFF DELKIN | OP-ED CONTRIBUTOR

As a local business owner, I believe it’s important to build our economy on a platform of conservation values.  


Read more...

On the Road

April 2015
Friday, March 27, 2015
BY LINDA BAKER

My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS