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|Articles - June 2010|
|Thursday, May 27, 2010|
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The pressure is on for Intel, Amazon, Facebook and Google to make their power-guzzling data centers green.
BY ADRIANNE JEFFRIES
“This is certainly a first for Prineville. This is one of the largest economic development projects in the history of Central Oregon,” says Jason Carr, a manager at Economic Development for Central Oregon, a nonprofit that worked on the deal.
Carr says Facebook has already brought business to local restaurants, hotels, hardware stores and contractors. He now gets calls from companies who heard about the Facebook project in the Wall Street Journal and suddenly want to know more about Prineville. The “Prineville Data Center” page on Facebook has about 4,000 fans, dozens of whom posted thank-you notes, hearty welcomes and job inquiries in the comments section. One commenter from Bend wrote, “Honestly, as a Central Oregonian, how can anyone think this is anything but wonderful?”
More than 400,000 people disagree. That’s how many have joined a Facebook campaign opposing the data center, part of a full green guilt assault launched by Greenpeace less than a month after Facebook broke ground.
The digital age is supposed to be a greener era. Instead of driving to work, we telecommute. Instead of killing trees, we send emails appended with “please don’t print this.” But despite the analogy, the Internet is not a cloud. Every bit of data lives on a hard drive somewhere that is always on. Electricity generation is the leading source of carbon emissions in the U.S., and data centers are notorious power hogs; Facebook estimates its new data center will consume between 30 and 40 megawatts of electricity, says Carr, enough to power all the homes in Prineville more than twice over. That would make it one of the largest power users in Oregon.
A data center’s environmental impact is more than just energy use. These digital age factories can use up to 360,000 gallons of water a day for cooling. Copper wiring can exceed 60 miles. Data centers produce potentially toxic e-waste, which Oregon law does not require them to recycle (although most companies say they do). But energy use is the biggest issue for environmentalists. It’s also a big issue for huge technology companies that would rather be renowned for amazing breakthroughs than for burning coal and sucking rivers dry.
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Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Monday, July 13, 2015
BY KIM MOORE
A conversation with Greg Lambert, president of Mid Oregon Personnel Services.
Wednesday, July 22, 2015
Charlie Hales has long viewed sound urban planning as the route to salvation: social, economic and environmental. This week, the mayor's city design philosophy got the nod of approval from a bona fide spiritual authority, Pope Francis.
Tuesday, June 09, 2015
The technology at the center of Oregon’s road usage fee reform.
Monday, July 13, 2015
BY JACOB PALMER
Dean of the Atkinson Graduate School of Management, Willamette University
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
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