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|Articles - June 2010|
|Wednesday, May 26, 2010|
Page 2 of 2
Take beer breweries, two of which — Standing Stone Brewing Company (No. 3) and Full Sail Brewery (No. 46) — made the 100 Best Green list. Breweries use tremendous amounts of energy to prepare beer for fermentation, a process involving heating water to 190 degrees Fahrenheit. Standing Stone developed a heat recovery system that replaced two wasteful practices with one innovative solution. The system captures waste heat from its refrigeration devices into metal coils that heat the water used for preparing beer. That eliminated the need to use hot water heaters. Alex Amarotico, Standing Stone’s founder, says the upgrade cut yearly natural gas costs by $10,000.
It isn’t surprising in a state with thousands of miles of bike lanes that one of the most common sustainable practices used by Oregon businesses is related to bikes. Some businesses are organizing commuting challenges; others are taking it a step further by buying bicycles for employees who commit to commuting a certain number of days per year.
When Slocum Orthopedics (No. 81) was designing its new office, CEO John Bauman insisted on a design incorporating showers and lockers for employees who already commute by bicycle and others who might be encouraged to do so because of the new amenities. Standing Stone and Rogue Creamery buy bikes for employees who agree to ride them 45 days of the year. Amarotico says 22 of his 53 employees take part in the program, and Standing Stone has paid $450 per bike, or $9,900. Rogue Creamery has spent $350 per bike for 20 of its 35 employees, or $7,000.
This is money these small businesses will never see again (except for partial tax credits). But it’s worth it, they say. “It all plays into business success in the end,” says DeMaria, by generating good will among employees and attracting customers who patronize sustainable businesses.
Paul Gilles, vice president of operations for Portland Roasting (No. 55), also sees green expenses as investments. Portland Roasting has its coffee delivered to stores one day a week by B-Line, a Portland-based bike delivery service. It takes one delivery truck off the road, driving up costs by 20%. “But it’s more in line with what our customers want,” he says.
The Northwest Coalition fo Alternatives to Pesticides (No. 29) works with Eugene Water and Electric Board to buy renewable energy and save money through conservation.
Portland YouthBuilders (No. 79), a nonprofit providing work and education opportunities for at-risk teens, has had the Energy Trust of Oregon and the Oregon Green Schools Association conduct audits on energy efficiency over the last four months. As a result, a green team composed of students and staff has taken out half the lights, put recycling bins in every classroom and installed sensors that turn lights off when no one is in the room. They’ve also created a full-time sustainability manager position. That manager, Sid Klein, says many of Portland YouthBuilders’ efforts would not have been possible without reaching out to partners. “It’s opened us up,” he says.
Green teams and sustainability managers are becoming an increasingly integral part of workplaces. Like Portland YouthBuilders, Neil Kelly, and other companies on the 100 Best Green list, Slocum Orthopedics recently added a green team made up of staff not in upper management. Bauman says the group had an important voice while the company’s new LEED-certified building was being designed.
One recommendation that group came up with was eliminating the use of fertilizers and pesticides in its lawn and outdoor spaces to stop chemicals from draining into the Willamette River. Weeds are now pulled out by hand, adding 10% to 15% more in Slocum’s landscaping costs.
In addition to costs, the quest for a more sustainable workplace can bring challenges and obstacles. The Portland law firm Schwabe, Williamson and Wyatt (No. 95) takes up six floors in a 30-floor building it does not own, meaning it cannot dictate energy use, and must work with building management and other tenants to find common ground.
A daunting price tag prevented the Northwest Coalition for Alternatives to Pesticides from installing a solar panel on the roof. But Leval and her team didn’t give up on a green upgrade. They just changed their approach.
“It wouldn’t be cost effective for us to get a solar panel,” says Leval. “We can do a lot by changing our lighting and putting insulated curtains in. There are things people can discover if they just look that can save them money and help the environment.”
Things such as Portland Roasting’s plan to install 40 kilowatts of solar panels within the year and possibly eco-roofs as well. Or Standing Stone’s idea to heat the restaurant with waste vegetable oil.
Many businesses talk about adding sustainability managers, eco-roofs, solar panels, and retrofitting HVAC systems. Tom Kelly, Neil Kelly’s CEO, says he would like to achieve net-zero energy use at the company’s headquarters by his retirement, generating as much energy as is used. That one won’t be easy. “Money is always an obstacle,” Kelly says.
But the Oregon businesses on the 100 Best Green Companies list are known for their creativity and spunk. They know all too well that the recession demands fresh business ideas and strategies just as the planet demands saving.
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