Home Back Issues May 2010 Oregon coastal tourism is picking back up

Oregon coastal tourism is picking back up

| Print |  Email
Articles - May 2010
Friday, April 16, 2010

Oregon_CoastThe Coast’s tourism industry is expected to be slightly better than last year.

“When you’re skimming along the bottom, there’s nowhere to go but up,” says Jeff Hampton, president and CEO of the Oregon Lodging Association.

But few expect tourism to rebound until 2012. “I wish I could be optimistic,” says John Hamilton, spokesman for the Oregon Restaurant Association.

The Coastal tourism industry shrank 4.8% from 2007 to 2009. In 2008 alone, revenue from coastal hotel occupancy shrank 7.8%, and Hamilton says restaurant revenues dropped 20% to 25% that year.

Consumer confidence and job insecurity are causing vacationers to take shorter trips to the Coast and spend less money on lodging, eating out and incidental expenses. Hampton says people’s expectations for lodging discounts and the way businesses package deals have changed, perhaps permanently. Once those expectations are formed, he says, it’s difficult to get back to rates favorable for business.

The first quarter of this year, Hamilton says, “is promising”; statewide restaurant revenues decreased by only 5% to 8% year over year (figures specific to the Coast are unavailable). According to Smith Travel Research reports released in February, occupancy in coastal hotels has increased 3.5% from last year.

Tourism will remain steady or improve if gas prices, jobs and consumer confidence improve. “We still think that people will plan to get out and travel,” Hampton says.

“If they know they’re going to have a job, they’re more willing to travel,” says Michelle Godfrey, spokeswoman for the Oregon Tourism Commission.

AMANDA WALDROUPE
 

More Articles

OB Video: Dress for Success

News
Wednesday, July 02, 2014
DFSOBY JESSICA RIDGWAY | OB WEB EDITOR

Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

Updated: Disrupting innovation

News
Tuesday, July 08, 2014
070814 thumb disputive-innovationBY LINDA BAKER  | OB EDITOR

The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation  — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment. 

Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS