|| Print ||
|Articles - May 2010|
|Friday, April 16, 2010|
It’s good to know you can be 8,000 miles from home and still get Oregon beer.
Newport-based Rogue Ales first set sail for Japan in 1994. Since then, Rogue has landed in 22 countries including Chile, France and China. It’s also conquered Guam, where it’s been the best-selling craft beer for 10 years, and Puerto Rico. This month, Rogue beer will hit stores in Spain.
“We like planting the Rogue Nation flag in these countries,” president Brett Joyce says. “That’s what’s fun for us.”
The move to Japan was put together by an American expat, Phred Kaufman, who persuaded the brewery to ship him beer to sell under his Ezo Beer label. Kaufman and Rogue founder Jack Joyce signed a contract on the back of a coffee bag after a night of drinking and gambling, and it’s been a productive partnership ever since. Some of Rogue’s recipes, such as Chocolate Stout, were originally created for Ezo.
“We never had a master plan to build an export business,” Brett Joyce says. “It’s more the fun of it, the risk of it… than any business or economic proposition.”
If it had been a business decision, it probably would have been canceled. Rogue’s international sales account for less than 0.5% of its revenue.
No other Oregon brewery currently ships outside of the U.S. and Canada. Most brewers have yet to conquer their home turf, says Brian Butenschoen, director of the Oregon Brewers Guild. “Just keeping up with growth within the areas that they distribute already has been a challenge.”
Portland-based Widmer Brothers sent an expedition to Asia more than 10 years ago, co-founder Kurt Widmer says.
“It was an exploratory endeavor that never went beyond the exploration,” he says, ticking off the reasons why. “We’re not large enough to send our own reps over to support the beer the way we think it should be supported. We insist on shipping our beer in refrigerated containers and by the time it gets to those locations, it’s quite expensive. Finally our experience has been that not every market in those areas has refrigeration so the beer isn’t always kept in what we consider optimal conditions. So we just decided rather than somebody getting a beer that was less than delicious, we’d rather not take the chance.”
Partnering with a foreign brewery to make and sell beer locally would make more sense, he says. “There’s no point in doing it just to send a beer off and say that you sell beer in ‘x, y, z’ countries.”
Rogue ships beer internationally without refrigeration most of the time, but a 12-oz. bottle of Dead Guy costs $6.80 U.S. by the time it gets to Australia. And Rogue’s “rebel” brand doesn’t translate, although the bottles still have big, bold logos painted on the glass. “The most important thing is that beer is universal,” Joyce says.
Beer may be universal, but tastes vary slightly from country to country. Brutal IPA is the best-seller in India; the wintry Yellow Snow IPA is the favorite in Canada. But Rogue has never had to retreat from a foreign market and will continue to expand its empire.
Monday, August 25, 2014
BY JASON NORRIS | OB GUEST BLOGGER
Ferguson Wellman’s investment views on the economy and capital markets.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Wednesday, August 13, 2014
BY TOM COX | OB BLOGGER
When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
|The Private 150: Bigger But Leaner|
|The Perfect Food|
|Powerlist: Staffing Firms|
|Taxis Uber Alles?|
|FBI investigates JPMorgan 'cyber-attack'|
|GoPro launches camera dog harnesses|
|Snapchat now worth $10B|
|Tomatoes may lower prostate cancer risk|
|WHO: Ban e-cigarette use indoors|
|Burger King to acquire Tim Hortons for $11.5B|
|Burger King in talks to buy Tim Hortons|
Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.