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|Articles - May 2010|
|Friday, April 16, 2010|
It’s good to know you can be 8,000 miles from home and still get Oregon beer.
Newport-based Rogue Ales first set sail for Japan in 1994. Since then, Rogue has landed in 22 countries including Chile, France and China. It’s also conquered Guam, where it’s been the best-selling craft beer for 10 years, and Puerto Rico. This month, Rogue beer will hit stores in Spain.
“We like planting the Rogue Nation flag in these countries,” president Brett Joyce says. “That’s what’s fun for us.”
The move to Japan was put together by an American expat, Phred Kaufman, who persuaded the brewery to ship him beer to sell under his Ezo Beer label. Kaufman and Rogue founder Jack Joyce signed a contract on the back of a coffee bag after a night of drinking and gambling, and it’s been a productive partnership ever since. Some of Rogue’s recipes, such as Chocolate Stout, were originally created for Ezo.
“We never had a master plan to build an export business,” Brett Joyce says. “It’s more the fun of it, the risk of it… than any business or economic proposition.”
If it had been a business decision, it probably would have been canceled. Rogue’s international sales account for less than 0.5% of its revenue.
No other Oregon brewery currently ships outside of the U.S. and Canada. Most brewers have yet to conquer their home turf, says Brian Butenschoen, director of the Oregon Brewers Guild. “Just keeping up with growth within the areas that they distribute already has been a challenge.”
Portland-based Widmer Brothers sent an expedition to Asia more than 10 years ago, co-founder Kurt Widmer says.
“It was an exploratory endeavor that never went beyond the exploration,” he says, ticking off the reasons why. “We’re not large enough to send our own reps over to support the beer the way we think it should be supported. We insist on shipping our beer in refrigerated containers and by the time it gets to those locations, it’s quite expensive. Finally our experience has been that not every market in those areas has refrigeration so the beer isn’t always kept in what we consider optimal conditions. So we just decided rather than somebody getting a beer that was less than delicious, we’d rather not take the chance.”
Partnering with a foreign brewery to make and sell beer locally would make more sense, he says. “There’s no point in doing it just to send a beer off and say that you sell beer in ‘x, y, z’ countries.”
Rogue ships beer internationally without refrigeration most of the time, but a 12-oz. bottle of Dead Guy costs $6.80 U.S. by the time it gets to Australia. And Rogue’s “rebel” brand doesn’t translate, although the bottles still have big, bold logos painted on the glass. “The most important thing is that beer is universal,” Joyce says.
Beer may be universal, but tastes vary slightly from country to country. Brutal IPA is the best-seller in India; the wintry Yellow Snow IPA is the favorite in Canada. But Rogue has never had to retreat from a foreign market and will continue to expand its empire.
Thursday, August 13, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Portland-based startup ImpactFlow recently announced a $5.7 million funding round. CEO and co-founder Tyler Foreman talks about matching businesses with nonprofits, his time at Intel and the changing face of philanthropy.
Friday, July 10, 2015
BY AMY MILSHTEIN
When gossip crosses the line.
Wednesday, August 19, 2015
BY JACOB PALMER
Live, Work, Play wit the CEO of Ruby Receptionists.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Monday, July 13, 2015
BY SAM BLACKMAN
Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN
A New York floral and gift business takes on the iconic Harry & David brand.
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
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Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.