Oregon coastal tourism is picking back up

| Print |  Email
Articles - May 2010
Friday, April 16, 2010

Oregon_CoastThe Coast’s tourism industry is expected to be slightly better than last year.

“When you’re skimming along the bottom, there’s nowhere to go but up,” says Jeff Hampton, president and CEO of the Oregon Lodging Association.

But few expect tourism to rebound until 2012. “I wish I could be optimistic,” says John Hamilton, spokesman for the Oregon Restaurant Association.

The Coastal tourism industry shrank 4.8% from 2007 to 2009. In 2008 alone, revenue from coastal hotel occupancy shrank 7.8%, and Hamilton says restaurant revenues dropped 20% to 25% that year.

Consumer confidence and job insecurity are causing vacationers to take shorter trips to the Coast and spend less money on lodging, eating out and incidental expenses. Hampton says people’s expectations for lodging discounts and the way businesses package deals have changed, perhaps permanently. Once those expectations are formed, he says, it’s difficult to get back to rates favorable for business.

The first quarter of this year, Hamilton says, “is promising”; statewide restaurant revenues decreased by only 5% to 8% year over year (figures specific to the Coast are unavailable). According to Smith Travel Research reports released in February, occupancy in coastal hotels has increased 3.5% from last year.

Tourism will remain steady or improve if gas prices, jobs and consumer confidence improve. “We still think that people will plan to get out and travel,” Hampton says.

“If they know they’re going to have a job, they’re more willing to travel,” says Michelle Godfrey, spokeswoman for the Oregon Tourism Commission.

AMANDA WALDROUPE
 

More Articles

Store Bought

July/August 2015
Friday, July 10, 2015
BY LINDA BAKER

Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.


Read more...

Storyteller in Chief: Natural Prophets

July/August 2015
Monday, July 13, 2015
BY SAM BLACKMAN

Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.


Read more...

6 key things to know about summer baseball in Oregon

The Latest
Friday, June 05, 2015
basedthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.


Read more...

Brain Storm

July/August 2015
Monday, July 13, 2015
BY CAMILLE GRIGSBY-ROCCA

Can the brave new world of neurotechnology help an OHSU surgeon find a cure for obesity?


Read more...

Reader Input: Energy Overload

June 2015
Wednesday, July 15, 2015

We asked readers to weigh in on the fossil fuel-green energy equation.


Read more...

5 things to know about veterans in the workforce

The Latest
Wednesday, July 01, 2015
070215-vetsthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are more than 10 million former military members working in the United States.


Read more...

Oregon needs a Grand Bargain energy plan

Linda Baker
Monday, June 22, 2015
0622-gastaxblogthumbBY LINDA BAKER

The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS