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|Articles - May 2010|
|Friday, April 16, 2010|
Nonprofits find themselves competing more and more with businesses for customers, and libraries are no exception. However, Oregon’s 130 public libraries are thriving and many are expanding an already loyal customer base.
“We don’t worry about people coming into libraries,” says Jim Scheppke, State Librarian. “A downturn in the economy always turns library use up.”
The Oregon State Library found that checkouts of books and other materials from public libraries increased by 7% in 2009, reaching a new record of 55.8 million checkouts. The Multnomah County Library has the third-highest circulation rates in the country, behind Queens and New York City. Attendance in Crook County public libraries increased about 15% to 20% in the past two years according to Dave Patterson, library director. While some of that is due to the economy, Patterson credits a large portion of the increase to a new way of thinking about library customers.
“We’ve taken a lot of cues from retail,” Patterson says. “We try to have something for everyone.”
These include prominent new material displays to catch customers’ attention. Rural and metropolitan libraries also provide customers with extensive online resources, such as career centers and student resources, and free high-speed Internet, a major benefit for job seekers.
Vailey Oehlke, director of the Multnomah County Library, says libraries utilize technology to remain relevant and resourceful for their communities. Libraries around the state use everything from word-of-mouth to Twitter to inform users of new programs and materials.
Nearly 30 public libraries statewide are a part of the Oregon Digital Library Consortium, a group that pools their resources to purchase digital audio books, eBooks and digital videos. All of the materials are available for patrons of any participating library on the Library 2 Go website. While digital materials are a small percentage of any library’s resources, librarians across the state agree it’s a growing trend.
“We’re really excited that libraries are keeping up with all of the new technology,” says Scheppke.
Friday, April 24, 2015
BY AMY MILSHTEIN
Male tech workers speak out on the industry's gender troubles.
Friday, March 06, 2015
BY JEFF DELKIN | OP-ED CONTRIBUTOR
As a local business owner, I believe it’s important to build our economy on a platform of conservation values.
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan
Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.
Wednesday, February 25, 2015
BY LINDA BAKER | OB EDITOR
The big news at Oregon Business is we’re getting a ping pong table. After reading the descriptions of the 2015 100 Best Companies to Work For in Oregon, a disproportionate number of which feature table tennis in the office, I decided it was time to bring our own workplace into the 21st century. It was a tough call, but it’s lonely at the top, and someone has to make the hard decisions.
Friday, March 27, 2015
BY LINDA BAKER
My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.
Wednesday, April 15, 2015
BY GARY CONKLING | GUEST BLOGGER
Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.
Friday, March 13, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Ten startups have secured venture capital, angel or seed funding in 2015.
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A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.