|| Print ||
|Articles - April 2010|
|Wednesday, March 24, 2010|
Sixteen Portland State University students sit in a classroom, taking notes as German professor Bill Fischer details the day’s assignment in German and professor Maggie Elliott retranslates in French. Fischer tells the students that during their presentations for the class’s annual Exposition and New Product Rollout there needs to be a “high point” in their speeches to capture audience attention.
Student Brett Condron questioned the idea of incorporating excitement into the presentations, saying speeches about sales and marketing strategy can’t help but be boring. “Have you ever seen a shareholder meeting?” Condron asks.
“But we’re a small, hungry firm,” Fischer responds.
This isn’t just any foreign language class. Fischer calls the class “SpeakEasy.” It’s a third-year German course conducted as a student-run business startup company. “This is far more difficult than putting verb charts on a board,” Fischer says.
Speaking in German and French, students are in charge of a small business that designs, manufactures and sells multilingual greeting cards. Their products include Valentine’s Day, Christmas, birthday and thank-you cards that are printed on paper made from recycled elephant dung. Their message is expressed in all 23 languages taught at PSU, plus Dutch, and the cards cost between $1.50 and $3.
Business is booming.
“We’ve already exceeded everything we thought was practical,” says Condron, who is the equivalent of the company’s chief financial officer.
The class sells the cards once a week from an on-campus booth. Sales during the spring academic quarter (about half completed) are at $600. “Since we have a real presence, more people have been finding out about us,” Condron says.
Students first sold cards to friends and family. “It was like being a new Avon sales representative,” Condron says.
Fischer began the class in 2001 when he incorporated business and occupational language into a third-year German course and decided to craft the class into a workplace environment. It took seven years to develop a product.
The first was small, portable vocabulary cards packed in plastic carrying cases, with early capital between $750 and $1,000 coming out of Fischer’s pocket. “Quality control was horrendous,” Fischer says.
The class switched to producing cards in 2009. A student suggested using a sustainable paper product, which Fischer says amounted to instant advertising. “There was an immediate return,” he says.
Sales increased by 600%. Production has doubled as marketing efforts increased in late February, and Condron hopes that in two years sales will increase to $10,000 per quarter.
There’s more at stake than gaining practical language skills. Foreign language programs are getting cut from university department offerings because of budget cuts and the perception that foreign languages are not useful.
Fischer hopes that part of the profit can help lessen the impact of institutional budget cuts. “We’re frightened that German [classes] won’t survive if we don’t adapt to the times,” Fischer says.
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN
A storied institution climbs down from the ivory tower.
Tuesday, September 15, 2015
BY LINDA BAKER
The 2016 presidential election is shaping up to be the year of the outsider, with Bernie Sanders and Donald Trump capturing leads in the polls and the headlines. In Portland, Wheeler vs. Hales is bucking the outlier trend.
Monday, September 28, 2015
BY TIM NEVILLE
A Power Lunch at Zydeco Kitchen and Cocktails in Bend.
Monday, September 28, 2015
BY CHRIS NOBLE
This year has been so dry we were caught napping when it finally started to sprinkle. Hopefully you didn’t get caught in a downpour while eagerly awaiting — don’t deny it — our curation of Oregon-grown wet weather wear.
Monday, September 28, 2015
BY JACOB PALMER
Live, Work Play with the President and CEO of Tillamook County Creamery Association.
Thursday, August 20, 2015
BY DAN COOK
The state’s angel investing fund gets hammered in Salem.
Wednesday, September 30, 2015
BY KIM MOORE
Oregon Business magazine’s seventh annual 100 Best Nonprofits to Work For project attracted more than 150 nonprofits from around the state from a variety of sectors, including social services and environmental advocacy. More than 5,000 employees and volunteers filled out the survey, rating their satisfaction with work environment, mission and goals, career development and learning, benefits and compensation, and management and communications.
|The List: 100 Best Nonprofits to Work For in Oregon|
|Run, Nick, Run|
|100 Best Nonprofits: Working for equality inside and out|
|Keep Pendleton Weird|
|One Tough Mayor|
|VW admits system was intentionally placed to cheat|
|The $184,000 almond caper|
|Microsoft unveils new lineup of products|
|Miller-Budweiser merger hits snags|
|Portland State campus security to carry guns|
|Twitter's Steve Jobs?|
|American Apparel files for Ch. 11|
Wage gaps and workforce shortages are threatening the quality of care and supports to Oregonians with intellectual and developmental disabilities. Who’s caring for those who care for our most vulnerable residents?
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Former Chief Medical Officer for Saint Alphonsus Health Alliance brings 30 years of healthcare industry expertise and innovation.
Have you reviewed and revised your vacation, sick leave and PTO polices? Determined how to best comply with Oregon's Sick Leave law? Let us help.
Cliff Davidson Named Partner of the Firm.