Home Back Issues April 2010 Oregon's auto import business crashes

Oregon's auto import business crashes

| Print |  Email
Articles - April 2010
Thursday, March 25, 2010
importillo
importnumbers
ILLUSTRATION BY MARTIN GEE

Oregon’s once-booming auto import business, already limping along at half speed after two years of recession, has crashed into another speed bump with the Toyota recall debacle.

The Port of Portland is the largest auto importer on the West Coast, but volume has plummeted from 463,557 vehicles in 2006 to 240,683 in 2009.

According to port studies, each car that is brought into the U.S. through Portland generates a regional economic impact of $318. By that measure, the economic benefits of auto imports to the region have fallen by an annual $70.8 million from their recent peak. And that was before Toyota got caught up in controversy and saw sales slip to 10-year lows amid safety problems and massive recalls.

Toyota is one of three major auto importers using Portland as a gateway into the U.S. market, along with Honda and Hyundai, and it is a key tenant at the port’s sprawling 280-acre Terminal Four complex near the St. Johns Bridge in North Portland. The union longshoremen and Teamsters who unload auto vessels there rely on a steady flow of cars for their income, as do the employees of Toyota Logistics Services, who add accessories such as navigation, music and security systems to the vehicles before shipping them to market via rail or truck. The port is somewhat sheltered from the drop-off because it receives guaranteed minimum payments regardless of volume.

Port spokesman Josh Thomas says it’s too early to identify a drop in Toyota imports specifically related to the recalls and the associated bad press. “We wouldn’t want to speculate on that,” he says, adding that Toyota has been a “model tenant” that earned LEED gold certification for green building practices and invested in riverbank restoration to improve salmon habitat.

The general manager for Toyota Logistics Services did not respond to requests for comment. Neither did the head of the local chapter of the International Longshore Workers Union. But with sales slipping and safety concerns spreading, it would be hard to make the case that Toyota’s troubles won’t cost Oregon both business and jobs. 

BEN JACKLET
 

More Articles

Video: Kickstarting Oregon business

News
Thursday, March 27, 2014
02.04.14 Thumbnail VideoBY JESSICA RIDGWAY | OB WEB EDITOR

Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.


Read more...

Tech makes the world go round

Contributed Blogs
Thursday, March 20, 2014
03.20.14 thumb internetBY JASON NORRIS | GUEST BLOGGER

I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.


Read more...

Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Read more...

The 2014 100 Best Companies to Work for in Oregon

News
Friday, February 28, 2014

100best14logo ThumbnailThe 21st annual 100 Best Companies to Work For in Oregon list was announced Thursday night at an awards dinner at the Oregon Convention Center.


Read more...

Closing the gap: Community colleges and workforce training

News
Thursday, March 27, 2014
03.27.14 thumb collegeBY MARY SPILDE | OP-ED CONTRIBUTOR

Community college career, technical and workforce programs present an opportunity to bring business and education together as never before.


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS