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|Articles - April 2010|
|Wednesday, March 24, 2010|
Sixteen Portland State University students sit in a classroom, taking notes as German professor Bill Fischer details the day’s assignment in German and professor Maggie Elliott retranslates in French. Fischer tells the students that during their presentations for the class’s annual Exposition and New Product Rollout there needs to be a “high point” in their speeches to capture audience attention.
Student Brett Condron questioned the idea of incorporating excitement into the presentations, saying speeches about sales and marketing strategy can’t help but be boring. “Have you ever seen a shareholder meeting?” Condron asks.
“But we’re a small, hungry firm,” Fischer responds.
This isn’t just any foreign language class. Fischer calls the class “SpeakEasy.” It’s a third-year German course conducted as a student-run business startup company. “This is far more difficult than putting verb charts on a board,” Fischer says.
Speaking in German and French, students are in charge of a small business that designs, manufactures and sells multilingual greeting cards. Their products include Valentine’s Day, Christmas, birthday and thank-you cards that are printed on paper made from recycled elephant dung. Their message is expressed in all 23 languages taught at PSU, plus Dutch, and the cards cost between $1.50 and $3.
Business is booming.
“We’ve already exceeded everything we thought was practical,” says Condron, who is the equivalent of the company’s chief financial officer.
The class sells the cards once a week from an on-campus booth. Sales during the spring academic quarter (about half completed) are at $600. “Since we have a real presence, more people have been finding out about us,” Condron says.
Students first sold cards to friends and family. “It was like being a new Avon sales representative,” Condron says.
Fischer began the class in 2001 when he incorporated business and occupational language into a third-year German course and decided to craft the class into a workplace environment. It took seven years to develop a product.
The first was small, portable vocabulary cards packed in plastic carrying cases, with early capital between $750 and $1,000 coming out of Fischer’s pocket. “Quality control was horrendous,” Fischer says.
The class switched to producing cards in 2009. A student suggested using a sustainable paper product, which Fischer says amounted to instant advertising. “There was an immediate return,” he says.
Sales increased by 600%. Production has doubled as marketing efforts increased in late February, and Condron hopes that in two years sales will increase to $10,000 per quarter.
There’s more at stake than gaining practical language skills. Foreign language programs are getting cut from university department offerings because of budget cuts and the perception that foreign languages are not useful.
Fischer hopes that part of the profit can help lessen the impact of institutional budget cuts. “We’re frightened that German [classes] won’t survive if we don’t adapt to the times,” Fischer says.
Wednesday, August 19, 2015
BY LINDA BAKER
In 2010 Vanessa Keitges and several investors purchased Portland-based Columbia Green Technologies, a green-roof company. The 13-person firm has a 200% annual growth rate, exports 30% of its product to Canada and received its first infusion of venture capital in 2014 from Yaletown Venture Partners. CEO Keitges, 40, a Southern Oregon native who serves on President Obama’s Export Council, talks about market innovation, scaling small business and why Oregon is falling behind in green-roof construction.
Thursday, August 20, 2015
BY JOE CORTRIGHT
We get the education we deserve.
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Tuesday, August 18, 2015
BY JASON NORRIS | CFA
Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.
Forty-eight Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2016; of those selected, 21 are from the Firm’s office in Portland, Oregon.