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|Articles - April 2010|
|Wednesday, March 24, 2010|
Sometimes it pays to do your homework.
Precise Flight, a Bend manufacturing company, started thinking in the late 1990s of ways to decrease the number of bird strikes to airplanes, and started looking at the problem from a bird’s perspective.
Precise Flight worked to better understand bird vision and their reaction to aircraft lighting by collaborating with the U.S. Department of Agriculture Wildlife Services and Esteban Fernandez-Juricic, a biological scientist at Purdue University.
The result is a headlight called the Pulselite that is specialized to bird vision. The Pulselite uses different colors, contrast, pulsing and flickering, which enables birds to see the light from further distances and move away from approaching aircraft. The Pulselite was refined in 2008 after the research was completed the prior summer.
Vice president Scott Philiben says Precise Flight is the only company manufacturing lights specifically designed to decrease bird strikes. It has sold the Pulselite to commercial airlines around the world, including Ryanair, Lufthansa and Qantas Airlines. Business aviation companies such as Gulfstream in the U.S. also use the Pulselite.
The 20-employee company recently gained a foothold with commercial airlines in the U.S. when it was awarded a $450,000 contract in January to install the Pulselite on 105 Alaskan Airlines aircraft.
Horizon Air began installing the Pulselite on a line of commercial jets in October 2008 and expects to finish by June 2010. It has since recorded a 12% reduction in bird strikes with only 25 of 40 installations completed. Horizon Air and Alaska Airlines are the first U.S. airlines to use the Pulselite.
Philiben says the landing lights cost between $4,000 and $5,000. A complete landing light set, which includes headlights, emergency lights and wing lights, costs approximately $10,000. The bulbs commercial airlines typically use are bought in bulk and individually cost $60.
The Pulselite represents a third of Precise Flight’s gross annual revenue, which is around $5 million. Philiben expects sales with commercial airlines to double once the research is widely published later this year.
Wednesday, September 09, 2015
BY CHRIS NOBLE | ART DIRECTOR
Friday, August 14, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
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BY KIM MOORE | RESEARCH EDITOR
The traditional model of sports teams using paid media to get their message across is disappearing as teams look instead to social media to interact with fans.
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
Thursday, August 20, 2015
BY JOE CORTRIGHT
We get the education we deserve.
Thursday, August 27, 2015
BY LINDA BAKER
How do you put a baby on the cover of a business magazine without it looking too cutesy?
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