Home Back Issues March 2010 Laika plans next act after successful year

Laika plans next act after successful year

| Print |  Email
Articles - March 2010
Friday, February 26, 2010
travis
Laika CEO Travis Knight was also lead animator on the Oscar-nominated Coraline.
PHOTO COURTESY OF LAIKA

Regardless of how Coraline fares at the Academy Awards, it has been a triumphant awards season for Laika, the plucky independent animation studio backed by Phil Knight and run by his son Travis.

Coraline followed up its Academy Award nomination for best animated feature in February with four awards from the International Animated Film Society. That’s quite a debut for a company that has wrestled with financial challenges and internal discontent.

Coraline opened to critical acclaim and surprisingly strong box office sales in February 2009, grossing more than $120 million globally. But the question of what comes next for Laika is as unanswered today as it was a year ago. Plans to build a $55 million, 30-acre campus in Tualatin with a Nike-style fitness center and a 300-seat theater remain on hold, and the studio has yet to commit to a follow-up feature. Rather than hiring talent to gear up for its second feature, Laika has cut jobs and parted ways with Coraline director Henry Selick.

Travis Knight, who took over as president and CEO last March, insists that it isn’t unusual for a small studio to move slowing following a successful debut. “Developing these projects takes time,” he says. “With Coraline, it took a good five years from when we first started working on the script and making the puppets. Even Pixar, as great as they are, took three years between their first two films. We’ll be right in there.”

Knight expects to announce Laika’s next feature film this spring and to hire “hundreds” of people to enter into full production. He says the success of Coraline raises the bar on expectations.

“Five years ago ... you had a lot of films about fuzzy woodland creatures and the usual pop culture jokes — a lot of crude, disposable formulas,” says Knight. “Coraline is an example of pushing on the edges of the form — not to see animation as a genre but as a medium to tell any type of story. That is going to define who we are moving forward: bold subject matter and innovative execution.”

That formula worked for Coraline. Whether it will work for Laika’s second act remains to be seen.

BEN JACKLET
 

More Articles

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS