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|Articles - March 2010|
|Thursday, February 25, 2010|
Follow-up: August 2009 feature, "Kickin' apps"
Remember reading about the casual coder who wrote an app for the iPhone in his spare time and ended up making a killing? Well, the early days of the App Store gold rush are over, according to Raven Zachary, founder of Portland-based iPhone development shop Small Society. “The idealism of quitting your day job and making a million dollars, that was not grounded in reality,” he says.
Except that’s basically what happened to him. Out of love for the iPhone, Zachary quit his job as a tech analyst to consult on app development. But after collaborating on the highly visible Obama campaign app, he found himself with more work than he could handle. He realized that the money was not in writing your own killer app and reaping profits from the App Store, but in building apps for other people who want to get in on the action.
So far Small Society, born just over one year ago, has built apps for Starbucks, Zipcar, Whole Foods Market and other big- name companies. Small Society has had two apps featured on stage at official Apple events and three apps featured in Apple commercials. Zachary says Small Society was the first iPhone development company in Oregon to hit a million dollars in revenue. All Zachary’s clients approach him first; Small Society gets enough referrals that they have to turn many down.
Zachary attributes Small Society’s success to its early advantage and commitment to quality work. But now the “absurdly hot iPhone dev shop,” as it was dubbed by the leading tech blog ReadWriteWeb, is faced with the challenge of controlling its own growth. The dangers of being absurdly hot are one, you could cool down; and two, you could explode. Small Society has done neither, opting for “slow growth” — which in the rapidly moving mobile industry means it has doubled its size in a year to eight employees and is hiring for two more positions.
“There are two long-term models. Stay small, be high-profile with a waiting list, take clients at the rate we want to take things, and be the masters of balancing our work and our personal lives. That’s the Portland model of doing things,” Zachary says. “Or, you sprint like mad and build an empire.”
Small Society seems on track to stay small, but that doesn’t mean they aren’t sprinting like mad. With the unveiling of Apple’s new tablet computer, the iPad, Small Society’s momentum seems unlikely to slow. The iPad opens up the opportunity to tweak iPhone apps for past clients for the new device, as well as develop for new clients who have iPad-specific ideas. “We’re a little bit hitched to Apple’s innovation wagon, which is a beautifully fun place to be,” says James Keller, one of Small Society’s founding members.
This is an office of Mac and iPhone geeks, which means there are no plans to start developing for non-Apple mobile devices. Once the iPad clamor dies down, the next wave of demand will come from companies that want to redesign apps they did cheaply and quickly when iPhone apps first got trendy, just as website redesigns were popular in the ’90s. Zachary hopes to continue working with clients to update their apps as Apple comes out with new upgrades, such as the new iPhone that’s coming this summer.
But eventually, the Small Society crew hopes to start building their own ideas for killer apps.
Friday, March 13, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Ten startups have secured venture capital, angel or seed funding in 2015.
Friday, March 27, 2015
BY AMY MILSHTEIN
As baby boomers sell their businesses, too many forget the all-important succession plan.
Friday, March 20, 2015
BY OB STAFF
Join us to celebrate and network with Oregon’s best green workplaces!
Thursday, March 26, 2015
BY KIM MOORE
A conversation with Craig Wanichek, president and CEO of Summit Bank.
Thursday, April 02, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Are mornings the most productive part of the day? We ask five successful executives how they get off to a good start.
Wednesday, April 15, 2015
BY GARY CONKLING | GUEST BLOGGER
Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.
Friday, March 06, 2015
BY JEFF DELKIN | OP-ED CONTRIBUTOR
As a local business owner, I believe it’s important to build our economy on a platform of conservation values.
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A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.
The Atkinson Graduate School of Management at Willamette University has maintained its business accreditation by AACSB International—The Association to Advance Collegiate Schools of Business.