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|Articles - March 2010|
|Thursday, February 25, 2010|
When Pati Palmer went to Oregon State University in the early 1960s to study home economics it was the cusp of the women’s revolution. Soon the cool girls would have little to do with sewing and the domestic arts as their generation left the home and moved full force into the workplace.
As that revolution rolled on, Palmer set about making her career in sewing and building over the next four decades a mini empire. She and partner Susan Pletsch started Palmer/Pletsch Inc. in 1974, designing first for Vogue Patterns and then in 1980 switching to the McCall Pattern Company. There they created what would become the best-selling pattern in McCall’s history. Tapping into all those cool girls who were now working women and needed a uniform, they designed a pattern for an easy-to-make blazer that sold 1 million copies in one year.
In 1985, the partners started the Palmer/Pletsch School of Sewing in southeast Portland to teach sewing and train teachers. Pletsch left the company in 1986 and Palmer went on to build her business, which now includes the school, book publishing, pattern design, traveling seminars and sewing workshops. Known as McCall’s “fit expert,” she remains its top-selling designer. Her sewing books (she is the author of 10, editor/publisher of 23) have sold more than 3 million copies. She also produces how-to DVDs and is the creator of eight sewing accessories. She recently was inducted into the American Sewing Guild’s Sewers Hall of Fame.
At its peak, her company and her late husband’s Italian ceramics import business, La Vita Vera/Mamma Ro, grossed about $2.5 million. But the retail expansion of the Mamma Ro stores went bust (one store is still open on NW 23rd Street in Portland), and Palmer/Pletsch took a hit as fabric chains began to fade in the early 1990s. Now revenue is about half of that peak, and Palmer’s staff for both companies is small — herself and three others. They are a soup-to-nuts operation, doing everything from shooting their own video for the DVDs to taking photos for the books, to doing their own boxing and shipping. Whatever it takes.
Palmer has an impressive sewing room that spans the third floor of her elegant home in the West Hills of Portland. Equally elegant in her trim blondeness, the 63-year-old industry leader has always lived in Oregon, unusual because New York is the center of her industry and the home of McCall’s. But her guiding principle has been fashion for real people and real bodies, not Manhattan X-rays. “The advantage of me being here and designing for McCall’s in New York is that I know what’s going on,” she says. “When you are with real people, that’s how you see things.”
Palmer is very real. An instant girlfriend, she is genuine and passionate about where her industry is headed, despite the ups and downs. She’s stitched together the ceramics and publishing parts of her operation with the publication of a new cookbook, The Food Nanny Rescues Dinner by Liz Edmunds, which features the Mamma Ro products. “These two companies are very compatible,” she says. “They are going in the same place.” That place is focused on web sales for both companies, leaving behind the fickle brick and mortar.
Palmer is gratified to see interest in home sewing growing again. She says it began to pick up about five years ago with quilting leading the way, and the recent recession has also boosted the industry. Then there’s the Project Runway effect, a reality TV show that debuted in 2004 and shows no signs of fading. Each season, young and bright-eyed contestants compete with each other to create the best fashion designs with hopes of getting launched as a designer. “The fashion schools are full of 20-somethings sewing now,” Palmer says.
Younger women have so enthusiastically embraced the ancient domestic art that sewing lounges are sprouting up around town, like Seam Divas in Vancouver, Wash., a place that offers warm support and a hot cup of coffee along with learning the craft.
Welcome back, cool girls.
Thursday, December 11, 2014
BY APRIL STREETER
Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.
Thursday, December 18, 2014
BY JASON NORRIS | OB CONTRIBUTOR
The implosion of the energy complex: The best thing for low oil prices is low oil prices.
Saturday, December 13, 2014
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Thursday, January 15, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Consumers love the savings they get from low oil prices, but how has business been affected?
Monday, January 26, 2015
BY LINDA BAKER
The 2014 Bend Venture Conference set a record for the most cash, investments and prizes awarded at an angel conference in the Pacific Northwest. Investments in the six winning companies exceeded $1 million. The 11th annual conference was hosted by Economic Development of Central Oregon.
Monday, January 26, 2015
BY JOE CORTRIGHT
"Nostalgia is not an economic strategy."
Tuesday, January 27, 2015
BY LINDA BAKER
Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
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hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.