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|Articles - March 2010|
|Thursday, February 18, 2010|
BY JON BELL
BELIEVE IT OR NOT, there is no word or expression in the Japanese language for “nose wipe thumb panel.”
But Hood River action sports company DaKine still needed to market that feature of its snowboarding gloves to riders in Japan, so they put Portland translation company viaLanguage on the job.
“Sometimes we’re localizing not just for a region, but to a specific target audience,” says Chanin Ballance, CEO of the 10-year-old viaLanguage, “because there just aren’t words or expressions in other languages.”
Ballance’s company, which she originally co-founded in 2000 as a rapid editing firm, announced its first acquisition in January after it picked up long-time partner Planet Productions, a Portland e-learning company. Now called viaLearning, Planet used to develop web-based training programs for the likes of Intel, then bring them to viaLanguage for translation.
With one of viaLanguage’s three focus areas being education — the other two are health care and marketing — Ballance says bringing Planet Productions in-house will help better serve the growing number of companies around the globe who’ve shifted to web-based training.
The move was good for Planet Productions as well, which Ballance says was in need of a “critical partner.” ViaLanguage, which employs 40 in Portland and has more than 1,000 contracted translators worldwide, brought just a few of Planet’s core folks on board.
Now in the $5 million to $10 million range, viaLanguage counts among its corporate clients Nike, Microsoft and Cisco, for whom the company translates and localizes everything from marketing materials to product information.
Ballance says viaLanguage will be broadening its services this year with technology to help optimize website search results and meet translation demands for social media and interactive learning platforms. There may be another acquisition in the near future as well.
“We do intend on diversifying ourselves even more,” Ballance says, “so you might see another one from us here soon.”
Friday, October 30, 2015
BY LINDA BAKER
This is a story about a small plastics company in wine country now exporting more than one million feet — 260 miles worth — of tubing to China every month.
Thursday, October 08, 2015
BY LINDA BAKER
In an era dominated by self-promotion and marketing speak, John Bradley, CEO of R&H Construction, is a breath of fresh air.
Wednesday, October 28, 2015
BY JACOB PALMER
A Power Lunch at the Barn Light Cafe & Bar in Eugene.
Friday, October 30, 2015
BY CHRIS NOBLE | ART DIRECTOR
Friday, October 02, 2015
BY KIM MOORE
Our intrepid (and expecting) research editor finds the child care search involves long waiting lists, costly fees and no certainty of securing a place before she goes back to work.
Friday, November 20, 2015
BY JASON NORRIS AND MARY FAULKNER
It’s been a volatile year in equities and heading into the holiday season, it doesn’t look like these market extremes will dissipate.
Wednesday, September 30, 2015
Oregon Business magazine has named the seventh annual 100 Best Nonprofits to Work for in Oregon. The rankings were revealed Wednesday night during an awards dinner at the Sentinel Hotel in Portland.
|The Love Boat|
|The Food Pod Grows Up|
|Tinker, Tailor, Portland Maker|
|The High Road|
|The Shift to Community Health Care|
|The Harder They Fall|
|Another chapter to the Bezos/Musk space race story|
|Thanksgiving travel: Fuel costs low, terrorism anxiety high|
|Costco chicken salad linked to E. coli case in Washington|
|Nestle comes clean about benefitting from slave labor|
|Enormous drugmaker emerges from Pfizer, Allergan deal|
|Startups joining lobbying game|
|Merchants complain as Square goes public|
Economic diversity has proven a smart strategy for the Port of Hood River. How can other Oregon communities replicate the model?
Phone, Internet needs of small community school districts earn attention of top-five telecom provider.
Farmland LP grows its vision for organic farming in Oregon.
The Salem Convention Center has capped its tenth anniversary year by earning the prestigious “Best of the Best 2015” award from NW Meetings & Events magazine. Selected as the Best Convention/Conference Venue in Oregon by meeting and event planners from Alaska, British Columbia, Idaho, Oregon and Washington, the Salem Convention Center ranked above the Oregon Convention Center and the Portland Art Museum.
The Oregon Cooperative Hall of Fame honors individuals for their outstanding contributions to the successful building and operation of Oregon agricultural cooperatives.
Health insurer reports $10.2 million in net income after taxes through the first nine months of 2015.