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|Articles - March 2010|
|Thursday, February 18, 2010|
BY JON BELL
BELIEVE IT OR NOT, there is no word or expression in the Japanese language for “nose wipe thumb panel.”
But Hood River action sports company DaKine still needed to market that feature of its snowboarding gloves to riders in Japan, so they put Portland translation company viaLanguage on the job.
“Sometimes we’re localizing not just for a region, but to a specific target audience,” says Chanin Ballance, CEO of the 10-year-old viaLanguage, “because there just aren’t words or expressions in other languages.”
Ballance’s company, which she originally co-founded in 2000 as a rapid editing firm, announced its first acquisition in January after it picked up long-time partner Planet Productions, a Portland e-learning company. Now called viaLearning, Planet used to develop web-based training programs for the likes of Intel, then bring them to viaLanguage for translation.
With one of viaLanguage’s three focus areas being education — the other two are health care and marketing — Ballance says bringing Planet Productions in-house will help better serve the growing number of companies around the globe who’ve shifted to web-based training.
The move was good for Planet Productions as well, which Ballance says was in need of a “critical partner.” ViaLanguage, which employs 40 in Portland and has more than 1,000 contracted translators worldwide, brought just a few of Planet’s core folks on board.
Now in the $5 million to $10 million range, viaLanguage counts among its corporate clients Nike, Microsoft and Cisco, for whom the company translates and localizes everything from marketing materials to product information.
Ballance says viaLanguage will be broadening its services this year with technology to help optimize website search results and meet translation demands for social media and interactive learning platforms. There may be another acquisition in the near future as well.
“We do intend on diversifying ourselves even more,” Ballance says, “so you might see another one from us here soon.”
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Friday, June 06, 2014
BY KATIE AUSBURGER | OB GUEST CONTRIBUTOR
How to build a hipster-friendly work environment.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
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