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|Articles - March 2010|
|Thursday, February 18, 2010|
BY JON BELL
BELIEVE IT OR NOT, there is no word or expression in the Japanese language for “nose wipe thumb panel.”
But Hood River action sports company DaKine still needed to market that feature of its snowboarding gloves to riders in Japan, so they put Portland translation company viaLanguage on the job.
“Sometimes we’re localizing not just for a region, but to a specific target audience,” says Chanin Ballance, CEO of the 10-year-old viaLanguage, “because there just aren’t words or expressions in other languages.”
Ballance’s company, which she originally co-founded in 2000 as a rapid editing firm, announced its first acquisition in January after it picked up long-time partner Planet Productions, a Portland e-learning company. Now called viaLearning, Planet used to develop web-based training programs for the likes of Intel, then bring them to viaLanguage for translation.
With one of viaLanguage’s three focus areas being education — the other two are health care and marketing — Ballance says bringing Planet Productions in-house will help better serve the growing number of companies around the globe who’ve shifted to web-based training.
The move was good for Planet Productions as well, which Ballance says was in need of a “critical partner.” ViaLanguage, which employs 40 in Portland and has more than 1,000 contracted translators worldwide, brought just a few of Planet’s core folks on board.
Now in the $5 million to $10 million range, viaLanguage counts among its corporate clients Nike, Microsoft and Cisco, for whom the company translates and localizes everything from marketing materials to product information.
Ballance says viaLanguage will be broadening its services this year with technology to help optimize website search results and meet translation demands for social media and interactive learning platforms. There may be another acquisition in the near future as well.
“We do intend on diversifying ourselves even more,” Ballance says, “so you might see another one from us here soon.”
Friday, July 10, 2015
BY JOE CORTRIGHT
The false promise of economic impact statements.
Monday, July 06, 2015
Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.
Monday, July 13, 2015
BY CHRIS NOBLE
Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
Friday, July 10, 2015
BY AMY MILSHTEIN
When gossip crosses the line.
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
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Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
The technology industry is always in flux. And this rapid rate of change poses challenges to companies ranging from nimble startups aiming to make their mark to established organizations fighting to remain relevant. This is particularly true in the competitive digital display market, where an Oregon company has been at the forefront of nearly every major breakthrough in the last three decades.
A look back at the shifting sands of Portland’s growth and development.
Robert S. Wiggins has joined Lane Powell as a Shareholder in the Corporate/M&A Practice Group. Wiggins is a well-known lawyer, entrepreneur, and investor with more than 30 years of experience leading and advising established and emerging companies in the Pacific Northwest. Wiggins will focus his practice on offering outside general counsel services, including general corporate and board representation, business transactions and capital events.
DEDICATION PARTY: Help the Port of The Dalles celebrate its newest shovel-ready industrial land Friday, July 31, from 1:30 to 4 p.m.