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|Articles - March 2010|
|Thursday, February 18, 2010|
BY JON BELL
BELIEVE IT OR NOT, there is no word or expression in the Japanese language for “nose wipe thumb panel.”
But Hood River action sports company DaKine still needed to market that feature of its snowboarding gloves to riders in Japan, so they put Portland translation company viaLanguage on the job.
“Sometimes we’re localizing not just for a region, but to a specific target audience,” says Chanin Ballance, CEO of the 10-year-old viaLanguage, “because there just aren’t words or expressions in other languages.”
Ballance’s company, which she originally co-founded in 2000 as a rapid editing firm, announced its first acquisition in January after it picked up long-time partner Planet Productions, a Portland e-learning company. Now called viaLearning, Planet used to develop web-based training programs for the likes of Intel, then bring them to viaLanguage for translation.
With one of viaLanguage’s three focus areas being education — the other two are health care and marketing — Ballance says bringing Planet Productions in-house will help better serve the growing number of companies around the globe who’ve shifted to web-based training.
The move was good for Planet Productions as well, which Ballance says was in need of a “critical partner.” ViaLanguage, which employs 40 in Portland and has more than 1,000 contracted translators worldwide, brought just a few of Planet’s core folks on board.
Now in the $5 million to $10 million range, viaLanguage counts among its corporate clients Nike, Microsoft and Cisco, for whom the company translates and localizes everything from marketing materials to product information.
Ballance says viaLanguage will be broadening its services this year with technology to help optimize website search results and meet translation demands for social media and interactive learning platforms. There may be another acquisition in the near future as well.
“We do intend on diversifying ourselves even more,” Ballance says, “so you might see another one from us here soon.”
Thursday, August 06, 2015
Car and ride sharing services have taken urban areas by storm. Low-income and suburban communities are left at the curb.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Monday, August 03, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
You may have noticed the photos of our rural health innovators departed from the typical Oregon Business aesthetic.
Monday, July 13, 2015
BY JACOB PALMER
Dean of the Atkinson Graduate School of Management, Willamette University
Wednesday, August 05, 2015
BY KEN MAES
A huge migration from Northern California has contributed to average 16% growth per year since 1990.
Tuesday, August 04, 2015
Wednesday, August 19, 2015
BY KIM MOORE
A conversation with Chris Maples, president of the Oregon Institute of Technology.
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.