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|Articles - March 2010|
|Thursday, February 25, 2010|
Follow-up: August 2009 feature, "Kickin' apps"
Remember reading about the casual coder who wrote an app for the iPhone in his spare time and ended up making a killing? Well, the early days of the App Store gold rush are over, according to Raven Zachary, founder of Portland-based iPhone development shop Small Society. “The idealism of quitting your day job and making a million dollars, that was not grounded in reality,” he says.
Except that’s basically what happened to him. Out of love for the iPhone, Zachary quit his job as a tech analyst to consult on app development. But after collaborating on the highly visible Obama campaign app, he found himself with more work than he could handle. He realized that the money was not in writing your own killer app and reaping profits from the App Store, but in building apps for other people who want to get in on the action.
So far Small Society, born just over one year ago, has built apps for Starbucks, Zipcar, Whole Foods Market and other big- name companies. Small Society has had two apps featured on stage at official Apple events and three apps featured in Apple commercials. Zachary says Small Society was the first iPhone development company in Oregon to hit a million dollars in revenue. All Zachary’s clients approach him first; Small Society gets enough referrals that they have to turn many down.
Zachary attributes Small Society’s success to its early advantage and commitment to quality work. But now the “absurdly hot iPhone dev shop,” as it was dubbed by the leading tech blog ReadWriteWeb, is faced with the challenge of controlling its own growth. The dangers of being absurdly hot are one, you could cool down; and two, you could explode. Small Society has done neither, opting for “slow growth” — which in the rapidly moving mobile industry means it has doubled its size in a year to eight employees and is hiring for two more positions.
“There are two long-term models. Stay small, be high-profile with a waiting list, take clients at the rate we want to take things, and be the masters of balancing our work and our personal lives. That’s the Portland model of doing things,” Zachary says. “Or, you sprint like mad and build an empire.”
Small Society seems on track to stay small, but that doesn’t mean they aren’t sprinting like mad. With the unveiling of Apple’s new tablet computer, the iPad, Small Society’s momentum seems unlikely to slow. The iPad opens up the opportunity to tweak iPhone apps for past clients for the new device, as well as develop for new clients who have iPad-specific ideas. “We’re a little bit hitched to Apple’s innovation wagon, which is a beautifully fun place to be,” says James Keller, one of Small Society’s founding members.
This is an office of Mac and iPhone geeks, which means there are no plans to start developing for non-Apple mobile devices. Once the iPad clamor dies down, the next wave of demand will come from companies that want to redesign apps they did cheaply and quickly when iPhone apps first got trendy, just as website redesigns were popular in the ’90s. Zachary hopes to continue working with clients to update their apps as Apple comes out with new upgrades, such as the new iPhone that’s coming this summer.
But eventually, the Small Society crew hopes to start building their own ideas for killer apps.
Friday, September 26, 2014
BY JASON NORRIS | GUEST BLOGGER
This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG
A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.
Thursday, September 25, 2014
BY LEE VAN DER VOO
Former newspaper reporters move into brand journalism.
Friday, October 24, 2014
How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!
Thursday, October 02, 2014
More than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.
Wednesday, October 08, 2014
BY LINDA BAKER | OB EDITOR
A Design Week panel discussion raises questions about how innovative we really are.
Wednesday, October 22, 2014
BY AMY MILSHTEIN
Meetings get a bad rap. A few local companies make them count.
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|Kill the Meeting|
|Mergers lucrative for departing CEOs, but not necessarily shareholders|
|Senators ask, but get no real answers regarding safety from air bag executives|
|Senate investigation says Wall Street misused commodities businesses|
|Amazon says its cloud services will run on renewable energy|
|Home building falls in October due to apartment sector|
|Dollar hits highest point against Yen since 2007|
|Investors wonder if OPEC cutback is imminent|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
Plenty of employers seem “dazed and confused” after the recent vote to legalize marijuana. In light of Measure 91 passing, what are some issues for private-sector Oregon employers to consider?
Rotary’s Oregon Ethics in Business aims to raise consciousness about business ethics by honoring exceptional companies.
Barran Liebman’s annual employment law seminar is an industry classic.
Is my drug-free workplace policy up in smoke?
More than 400 "Change Makers" will gather to invest in a socially sustainable community.