Home Back Issues February 2010 Snow season starts strong, then rain hits the slopes

Snow season starts strong, then rain hits the slopes

| Print |  Email
Articles - February 2010
Thursday, January 21, 2010
mtb_groomer
Mt. Bachelor's snow pack was at 55 inches in early January; 100-150 inches is normal.
PHOTO COURTESY OF MT. BACHELOR

Money fell early from the sky for many of the state’s winter sport hot spots, but rain and warm weather have melted what may have been a promising season for robust sales.

Many of the state’s ski resorts opened at least one month early to take advantage of the early snowfall. Dave Tragethon, marketing director for Mount Hood Meadows, says that gave Mount Hood Meadows a jump on sales that had suffered from the recession.

Alex Kaufman, director of marketing at Mt. Bachelor near Bend, says the snow pack on the mountain has “receded a bit” as a result, but “weather hiccups” are something that ski resorts always plan for and expect. The few days of rain from mid-January also do not make opening a month early a bad financial decision. Mt. Bachelor’s snowpack was at 55 inches on Jan. 11; normally it would be between 100 and 150 inches.

“Being open early is different than a couple of days of rain,” he says. “That provides a lot of momentum and gets the phone ringing.”

John Tullis of Timberline Lodge says the rain — unusual for this time of year — compacted the snow pack, making for better skiing. “You just never know what happens in the ski season,” Tullis says. Timberline’s snowpack was at 70 inches on Jan. 11, “a little behind average,” according to Tullis.

Tullis says that he still expects to finish the season with better lodging numbers than last year despite the recent warm weather. Over the Christmas holidays, Timberline Lodge was at 100% occupancy. Currently, he estimates it is at 80% occupancy, which is a normal slump during the time period immediately after the holidays.

Rick Saul, marketing director for Mt. Ashland, said the early snowstorms did not affect Mt. Ashland because they were coming from the north. A storm around New Year’s added 17 inches to the snowpack, which almost immediately melted after two days of rain. Mt. Ashland’s snowpack, at 90 inches, is well below the average of 280 cumulative inches.

Sales for Mt. Ashland’s after-school ski programs are “down a little bit from last year,” although Saul blames that on district budgeting and changes in school hours.

Karen Siegle, executive director of Ski Oregon, predicts the winter tourism season likely will continue to have momentum because of the 2010 Olympics in Vancouver, B.C. “That is a boon to our industry,” Tullis says.

WILLIAM E. CRAWFORD AND AMANDA WALDROUPE
 

Comments   

 
Dave Tragethon
0 #1 Snow changes everythingDave Tragethon 2010-01-26 14:17:46
15 inches of new snow with Cascade Express and Heather Canyon open changes everything. It has been a return to normal business this last week thanks to the freshies! Thanks to everyone who has decided to put the recession behind them and come up for some turns. It's good for you - mentally and physically. See you on the mountain!
Quote | Report to administrator
 

More Articles

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

A Good Leap Forward

September 2014
Wednesday, August 27, 2014
BY AMY MILSHTEIN

Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Poll Wrap-Up

News
Friday, August 15, 2014

2014 NewPoll-report-newsletterthumbIn this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.


Read more...

Back to School

September 2014
Wednesday, August 27, 2014
BY LEE VAN DER VOO

By now we’ve all read the headlines: Starbucks is giving away free degrees. Except it isn’t.


Read more...

A Taste of Heaven

September 2014
Tuesday, August 26, 2014
BY VIVIAN MCINERNY

Craft beer comes to Mount Angel.


Read more...

Podcast: Testing for Emotional Intelligence with John Hersey

Contributed Blogs
Friday, September 19, 2014
ivbU3sIXBY TOM COX | OB BLOGGER

How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS