|| Print ||
|Articles - February 2010|
|Thursday, January 21, 2010|
Even in these sour economic times, people are still willing to pay for some sweets.
With the exception of Portland’s St. Cupcake, whose 2009 sales were up only $200 over 2008, cupcake bakeries around the state report increased sales in the past year, perhaps making artisan cupcakes as much an escapist item as movie-going during the Great Depression. Two bakeries are even moving out of home kitchens and into retail space.
Artisan cupcake bakeries are a recent phenomenon in Oregon and a growing niche market with about half a dozen bakeries in the state.
St. Cupcake owner Jami Curl says the “definite craze” for cupcakes is growing. “I think cupcakes have become fashionable,” says Liz Marek, the owner of Artisan Cake Company in Keizer.
Owners attribute the success to a number of factors.
“They’re inexpensive, and they’re a great treat,” says Ida Gurule, the owner of Ida’s Cupcake Café in Bend.
And the variety of flavor, cake, and frosting combinations, such as Albany’s Rocket Queen Cupcakes “Squealer” cupcake — a vanilla cake with bacon, maple butter cream and a piece of candied bacon on top — appeal to the eyes as well as the stomach, making spending a couple dollars on something you could get for a dollar at Safeway palatable.
St. Cupcake charges $1.25 and $2.50 for mini and regular-sized cupcakes. Cupcake Jones, Portland’s second cupcake bakery, sells its “jumbo” cupcakes for $3.25 and $1.25 for mini ones.
“It’s the cute factor. They’re just so adorable. People really enjoy the whole bite-sized-cake idea,” says Marek.
Gurule sees as many 100 customers daily, and sales have increased by 100% in the last year, which she attributes to word of mouth, increased advertising and a location on a busy downtown street next to a popular restaurant.
Thaddeus Moore, co-owner of the Divine Cupcake in Eugene, says sales are “down a little bit,” but they are expanding beyond a home kitchen this March after being open for three years. “We’re doing pretty good, actually,” he says.
“It’s an affordable indulgence,” Curl says. “Everyone can seem to justify it.”
Thursday, May 28, 2015
BY LINDA BAKER | EDITOR
Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.
Wednesday, June 03, 2015
As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.
Friday, June 05, 2015
As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.
Tuesday, May 26, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.
Tuesday, June 09, 2015
The technology at the center of Oregon’s road usage fee reform.
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
|100 Best Green Workplaces in Oregon|
|The Green Paradox|
|Up in the Air|
|Credit Unions Perspective|
|Queen of Resilience|
|OSU researchers examine warm-water mass|
|Appeals court rules against Apple|
|Microsoft to cut division, 1,200 jobs|
|Apple suppliers introduce 'Force Touch' to new iPhone|
|Uncertainty abound in Greece|
|Lululemon issues recall of hoodies|
|SCOTUS: Gay marriage is legal throughout nation|
Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.