Home Back Issues February 2010 Cupcake bakeries succeed in stale economy

Cupcake bakeries succeed in stale economy

| Print |  Email
Articles - February 2010
Thursday, January 21, 2010

CupcakeEven in these sour economic times, people are still willing to pay for some sweets.

With the exception of Portland’s St. Cupcake, whose 2009 sales were up only $200 over 2008, cupcake bakeries around the state report increased sales in the past year, perhaps making artisan cupcakes as much an escapist item as movie-going during the Great Depression. Two bakeries are even moving out of home kitchens and into retail space.

Artisan cupcake bakeries are a recent phenomenon in Oregon and a growing niche market with about half a dozen bakeries in the state.

St. Cupcake owner Jami Curl says the “definite craze” for cupcakes is growing. “I think cupcakes have become fashionable,” says Liz Marek, the owner of Artisan Cake Company in Keizer.

Owners attribute the success to a number of factors.

“They’re inexpensive, and they’re a great treat,” says Ida Gurule, the owner of Ida’s Cupcake Café in Bend.

And the variety of flavor, cake, and frosting combinations, such as Albany’s Rocket Queen Cupcakes “Squealer” cupcake — a vanilla cake with bacon, maple butter cream and a piece of candied bacon on top — appeal to the eyes as well as the stomach, making spending a couple dollars on something you could get for a dollar at Safeway palatable.

St. Cupcake charges $1.25 and $2.50 for mini and regular-sized cupcakes. Cupcake Jones, Portland’s second cupcake bakery, sells its “jumbo” cupcakes for $3.25 and $1.25 for mini ones.

“It’s the cute factor. They’re just so adorable. People really enjoy the whole bite-sized-cake idea,” says Marek.

Gurule sees as many 100 customers daily, and sales have increased by 100% in the last year, which she attributes to word of mouth, increased advertising and a location on a busy downtown street next to a popular restaurant.

Thaddeus Moore, co-owner of the Divine Cupcake in Eugene, says sales are “down a little bit,” but they are expanding beyond a home kitchen this March after being open for three years. “We’re doing pretty good, actually,” he says.

“It’s an affordable indulgence,” Curl says. “Everyone can seem to justify it.”

AMANDA WALDROUPE
 

More Articles

Molecular Movies

September 2014
Wednesday, August 27, 2014
BY LINDA BAKER

Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together. 


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

The 100 Best Nonprofits to Work for in Oregon 2014

October 2014
Thursday, September 25, 2014
14BY KIM MOORE

Proud, diverse and underpaid.

Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.


Read more...

OB Poll: Wineries and groceries

News
Friday, October 24, 2014

24-winethumbA majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.


Read more...

A Recipe for Success

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Two businesswomen, two iconic food brands and one food-obsessed city. We thought this sounded like a recipe for good conversation. So in late August, Oregon Business sat down with Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, to discuss their rapidly expanding businesses and Oregon’s trendsetting food scene.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper reporters move into brand journalism.


Read more...

True Blood

October 2014
Thursday, September 25, 2014
BY JOE ROJAS-BURKE

Antibiotics really aren’t magic bullets.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS