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|Articles - February 2010|
|Thursday, January 21, 2010|
Even in these sour economic times, people are still willing to pay for some sweets.
With the exception of Portland’s St. Cupcake, whose 2009 sales were up only $200 over 2008, cupcake bakeries around the state report increased sales in the past year, perhaps making artisan cupcakes as much an escapist item as movie-going during the Great Depression. Two bakeries are even moving out of home kitchens and into retail space.
Artisan cupcake bakeries are a recent phenomenon in Oregon and a growing niche market with about half a dozen bakeries in the state.
St. Cupcake owner Jami Curl says the “definite craze” for cupcakes is growing. “I think cupcakes have become fashionable,” says Liz Marek, the owner of Artisan Cake Company in Keizer.
Owners attribute the success to a number of factors.
“They’re inexpensive, and they’re a great treat,” says Ida Gurule, the owner of Ida’s Cupcake Café in Bend.
And the variety of flavor, cake, and frosting combinations, such as Albany’s Rocket Queen Cupcakes “Squealer” cupcake — a vanilla cake with bacon, maple butter cream and a piece of candied bacon on top — appeal to the eyes as well as the stomach, making spending a couple dollars on something you could get for a dollar at Safeway palatable.
St. Cupcake charges $1.25 and $2.50 for mini and regular-sized cupcakes. Cupcake Jones, Portland’s second cupcake bakery, sells its “jumbo” cupcakes for $3.25 and $1.25 for mini ones.
“It’s the cute factor. They’re just so adorable. People really enjoy the whole bite-sized-cake idea,” says Marek.
Gurule sees as many 100 customers daily, and sales have increased by 100% in the last year, which she attributes to word of mouth, increased advertising and a location on a busy downtown street next to a popular restaurant.
Thaddeus Moore, co-owner of the Divine Cupcake in Eugene, says sales are “down a little bit,” but they are expanding beyond a home kitchen this March after being open for three years. “We’re doing pretty good, actually,” he says.
“It’s an affordable indulgence,” Curl says. “Everyone can seem to justify it.”
Thursday, April 23, 2015
BY LINDA BAKER
On April 1 I attended a forum at the University of Portland on the sharing economy. The event featured panelists from Lyft and Airbnb, as well as Portland Mayor Charlie Hales. Asked about the impact of tech-driven sharing economy services. Hales said the new business models are reshaping the landscape. “But,” he added, “I don’t pretend to understand how a lot of this [technology] works.”
Friday, March 27, 2015
BY LINDA BAKER
Founded 12 years ago, Keen Inc. likes to push the envelope, starting with the debut of the “Newport” closed toe sandal in 2003. Since then, the company has opened a factory on Swan Island and a sleek new headquarters in the Pearl District. The brand’s newest offering, UNEEK, is a sandal made from two woven cords and not much more.
Wednesday, April 15, 2015
BY GARY CONKLING | GUEST BLOGGER
Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST
Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.
Friday, March 27, 2015
BY AMY MILSHTEIN
Damian Smith bets on changing himself — and Portland — through consulting.
Monday, April 13, 2015
BY GRANT KIRBY | OP-ED CONTRIBUTOR
The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan
An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.
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