|| Print ||
|Articles - February 2010|
|Thursday, January 21, 2010|
Even in these sour economic times, people are still willing to pay for some sweets.
With the exception of Portland’s St. Cupcake, whose 2009 sales were up only $200 over 2008, cupcake bakeries around the state report increased sales in the past year, perhaps making artisan cupcakes as much an escapist item as movie-going during the Great Depression. Two bakeries are even moving out of home kitchens and into retail space.
Artisan cupcake bakeries are a recent phenomenon in Oregon and a growing niche market with about half a dozen bakeries in the state.
St. Cupcake owner Jami Curl says the “definite craze” for cupcakes is growing. “I think cupcakes have become fashionable,” says Liz Marek, the owner of Artisan Cake Company in Keizer.
Owners attribute the success to a number of factors.
“They’re inexpensive, and they’re a great treat,” says Ida Gurule, the owner of Ida’s Cupcake Café in Bend.
And the variety of flavor, cake, and frosting combinations, such as Albany’s Rocket Queen Cupcakes “Squealer” cupcake — a vanilla cake with bacon, maple butter cream and a piece of candied bacon on top — appeal to the eyes as well as the stomach, making spending a couple dollars on something you could get for a dollar at Safeway palatable.
St. Cupcake charges $1.25 and $2.50 for mini and regular-sized cupcakes. Cupcake Jones, Portland’s second cupcake bakery, sells its “jumbo” cupcakes for $3.25 and $1.25 for mini ones.
“It’s the cute factor. They’re just so adorable. People really enjoy the whole bite-sized-cake idea,” says Marek.
Gurule sees as many 100 customers daily, and sales have increased by 100% in the last year, which she attributes to word of mouth, increased advertising and a location on a busy downtown street next to a popular restaurant.
Thaddeus Moore, co-owner of the Divine Cupcake in Eugene, says sales are “down a little bit,” but they are expanding beyond a home kitchen this March after being open for three years. “We’re doing pretty good, actually,” he says.
“It’s an affordable indulgence,” Curl says. “Everyone can seem to justify it.”
|The more they change, the more they stay the same|
|The 2014 List: The Top 33 Large Companies to Work, For in Oregon|
|The 2014 List: The Top 34 Medium Companies to Work, For in Oregon|
|The 2014 List: The Top 33 Small Companies to Work, For in Oregon|
|The future of money|
|Cerberus Capital to buy Safeway|
|U.S. adds 175,000 jobs|
|Bitcoin creator revealed|
|Staples closing 225 stores|
|EU to offer aid package to Ukraine|
|Daily sugar intake 'should be halved'|
|White House reveals 2015 budget|
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
Allowing individuals to access their own healthcare options has created more difficulty instead of making things easier. There are so many examples that illustrate why agents are more important than ever in helping businesses and individuals determine the healthcare coverage that best fits their need.
The 2014 World Trademark Review 1000 (“WTR”) recently named Lane Powell as one of the top trademark law firms in Oregon and Washington, and Lane Powell attorneys Kenneth R. Davis II, Parna A. Mehrbani, Frances M. Jagla and Paul D. Swanson as top individuals in the practice.
Capital Pacific Bank, a Portland-based community bank serving businesses, professionals and nonprofit organizations, today announced that it has earned recognition as a Certified B Corporation by B Lab, a nonprofit organization dedicated to building a community of socially responsible businesses. The bank is one of six financial institutions across the country to achieve B Corp status.
On Thursday, April 3, from 8 a.m. to noon (registration begins at 7:30 a.m.), Lane Powell will team with Oregon Business magazine for a half-day seminar titled “Best Practices For Best Employers™: How to Become One of ‘Oregon’s Best Workplaces’ Starting Today!”