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|Articles - January 2010|
|Thursday, December 17, 2009|
Randy Morrow comes from a long line of farmers, so he knows first-hand the difficulties they face with shifting markets for crops. Every season farmers must contend with this as they look for the best outlet for their produce. But Morrow hopes to ease some of that uncertainty with his new family business called eProduceSales.com.
His idea began in 2008, growing out of his experience with his family-owned, Portland-based grocery and produce businesses. He says his online site is a central resource for buyers, wholesalers, retailers and farmers to help direct produce to where it is needed best.
“We thought, ‘Let’s bring the Internet to fresh produce industries,”’ he says.
His model is simple: Growers and wholesalers sign up for one of three fee-based memberships based on monthly transactions. Members then list the quantity and quality of their commodities, post a picture, and wait for customers to purchase at agreed-on prices or enter into auctions. “All we need are price, quantity and USDA grade,” says Morrow. “We liken it to eBay for large-scale business-to-business trading.”
Produce transactions are traditionally based on established relationships, but Morrow says growers now can sell perishable produce more efficiently. Buyers and sellers both benefit by finding new markets and suppliers, reducing the potential for produce rotting in the field , or empty shelves at the store.
A few companies like California-based AgriWorld Exchange have tried a similar approach before, but Morrow says his model is the only one that allows buyers of produce to shop for free on his site while they peruse batches of produce through the site’s photos. “If you go to our site you can immediately buy, say, 500 pounds of basil,” says Morrow. “And you don’t have to be a member.”
eProduceSales won a Gorge Angel Investor Network competition in May, resulting in a $105,000 investment and a move from Portland to Hood River.
Morrow says his company began its first marketing campaign in early September and brokered between $25,000 and $30,000 in produce during their first month of operation. As of early December, the site had around 45 members and more than 1,000 separate buyers.
Morrow is happy so far with the company’s growth through connecting sales points for individual produce runs, but he has an even bigger goal. “What we’d like to move toward is entire fields and crops,” he says.
WILLIAM E. CRAWFORD
Monday, July 13, 2015
BY JACOB PALMER
Holding a Power Lunch at Veritable Quandary in downtown Portland.
Monday, July 13, 2015
BY CHRIS NOBLE
Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.
Thursday, August 20, 2015
BY DAN COOK
The state’s angel investing fund gets hammered in Salem.
Thursday, August 13, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Portland-based startup ImpactFlow recently announced a $5.7 million funding round. CEO and co-founder Tyler Foreman talks about matching businesses with nonprofits, his time at Intel and the changing face of philanthropy.
Monday, July 13, 2015
BY JACOB PALMER
Dean of the Atkinson Graduate School of Management, Willamette University
Tuesday, August 18, 2015
BY JASON NORRIS | CFA
Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.
Thursday, August 27, 2015
BY LINDA BAKER | EDITOR
How do you put a baby on the cover of a business magazine without it looking too cutesy?
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.