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|Articles - January 2010|
|Monday, November 16, 2009|
The route to creating a mechanized pooper scooper began, as do many inventor journeys, with another obsession, one that was financially foolhardy, yes, but what obsession comes cheap?
Joseph Berto is a jack-of-all-trades who has been inventing things since he was 14. “It’s basically what I do,” says the 51-year-old helicopter pilot/rancher/logger/firefighter. The obsession presented itself to him one day about 12 years ago. He had sold his California business and moved to Medford to start over. (“An inventor is an optimist,” he says). One day he was driving past the shuttered Medco sawmill. The company was formed during the Depression out of the bankrupt Owen-Oregon firm. One remaining artifact after the mill was closed in the late 1980s was the elegant “White House,” an office building built in 1927.
“I was driving by it one day and thinking about building a house,” Berto says. Instead, he spent $80,000 buying the old office, which was days away from being bulldozed. “Financially, you had to have rocks in your head,” he says.
Berto disassembled the structure and moved the pieces to his horse ranch in White City. “I didn’t look at it for seven more years,” Berto says. But eventually, he started putting the building back together.
This is where we get back to the pooperscooper.
“I had been in anguish trying to find a product to invent to supplement our income,” Berto says. “I wasn’t making money from my other inventions or in piloting helicopters, and I had just started in on this crazy house. Then I had a brilliant vision of a better manure fork.” The brilliant vision started with the prosaic fact that a horse produces about 30 pounds of manure a day, and mucking (de-pooping) those stalls is a lot of work. Berto and his wife board and train horses, and manure volume is something he’s expert at. So Berto developed the Shake’n Fork, which looks like a fork but has a small motor and rechargeable battery to produce a “unique” shaking motion that captures the solid matter (Slogan: “It’s mucking incredible.”). Berto has been selling the fork online for two years for $167 and estimates he’s sold between 500 and 1,000, or “not that many.” A YouTube video of Berto demonstrating the fork has been viewed about 2,300 times.
Back to the obsession. Berto has taken 2,500 square feet of the 5,000-square-foot historic office building and turned it into an office and manufacturing area for the fork. He hopes to turn the rest of it into a new home; he and his wife now live in a mobile home on the property. The rehab was helped along by former Medford Corporation CEO Bob Higgins. Higgins was head of Medco from 1974 to 1984, when Harold Simmons acquired the company. Higgins says he contacted Simmons, who sold the company in the late 1990s, and Simmons “made a very generous donation.”
But that and the current revenue from the fork sales aren’t enough to fund the rest of the rehab, and Berto has hopes of finding a strategic marketing partner to take sales from 100 forks a month to a thousand. “That requires resources that I don’t possess,” he says. “We go to horse shows and breed shows and hope that somebody will recognize the goodness [of the fork].”
“Joseph’s done a great job,” says Higgins, who spent a decade in the White House. “He’s put a lot of time and money in that building. I hope somewhere along the line he will get some reward out of it.”
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Thursday, May 29, 2014
How serious a problem is climate change? Readers want to have their cake and eat it, too.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Thursday, June 05, 2014
BY HANNAH WALLACE | OB BLOGGER
What does it take to launch and run one of these mobile food businesses?
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
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