There’s no doubt social media sites such as Twitter, Facebook and LinkedIn are changing the face of business generally and small business in particular. Social media is powerful, immediate, inexpensive, and can be high-impact. It’s the word-of-mouth advertising of the 21st century.
Managing editor Ben Jacklet spent two weeks immersed in rural Oregon’s timber towns to investigate how these communities, once buoyed by abundant wood product operations, would reinvent themselves to survive. The story states the salient issue: “These towns are left with an unenviable choice: diversify or die. Only how?”