November 2009

Healthy jobs

An estimated 3,600 jobs that are likely to spring up in the wake of the Legislature’s recent health care reform legislation have gone all but unnoticed.

Portland's greenest bank walks the line

0527shorebank17Ask ShoreBank Pacific CEO David Williams how it feels to be running Portland’s greenest bank these days and he compares it to walking along the edge of a razor blade.

Frozen assets

YOCREAM10bWhen cheerfully decorated fro-yo shops boomed again in the 2000s, YoCream was the only manufacturer ready to respond to the sudden demand. YoCream is now a $42 million company with clients as large as Sysco, Costco and Jack in the Box.

Twitter, don't be a quitter

tweetsmallbizThere’s no doubt social media sites such as Twitter, Facebook and LinkedIn are changing the face of business generally and small business in particular. Social media is powerful, immediate, inexpensive, and can be high-impact. It’s the word-of-mouth advertising of the 21st century.

Surviving the recovery

Managing editor Ben Jacklet spent two weeks immersed in rural Oregon’s timber towns to investigate how these communities, once buoyed by abundant wood product operations, would reinvent themselves to survive. The story states the salient issue: “These towns are left with an unenviable choice: diversify or die. Only how?”