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|Archives - November 2009|
|Thursday, October 22, 2009|
A few months ago, I wrote a column for USA TODAY in which I advised small businesses to not use Twitter. Blasphemous yes, but my point was that, especially in this economy, you have to be careful about where you put your efforts because there is little room for error. Was Twitter the best use of your time? I wasn’t convinced.
The Twitterati didn’t like that one bit.
And then something interesting happened: That column received more play and more feedback — by far — than anything else I had ever written. Why? Because it went viral on Twitter.
There’s no doubt social media sites such as Twitter, Facebook and LinkedIn are changing the face of business generally and small business in particular. Social media is powerful, immediate, inexpensive, and can be high-impact. It’s the word-of-mouth advertising of the 21st century.
One person who gets that is Portlander Tara Reed (TaraReedDesigns.com). Reed is a gifted artist with an eye for both watercolors and business (maybe not surprising given she has a degree in marketing). And these days she uses that know-how not only to license her own products — her designs can be found in stores everywhere and on everything from dishes and kitchen textiles, to fabric, rubber stamps, garden flags and much more — but also to teach other artists how to license their art.
And that’s where social networking comes in.
Whether it’s her 2,500 followers on Twitter (@ArtistTaraReed), her constantly updated Facebook page, or her popular blog, Reed has grown her business significantly by expanding into social media. She uses it to corral new clients, meet mentors, expand e-business and plump profits. “Social media is a fun and free way to connect with your market and if done right, can really help your bottom line,” she told me.
Often, small business people are hesitant to try out new things because of the learning curve. Who’s got time to learn another new trick? Yet while learning and mastering social media won’t be fast, it need not be overwhelming either.
Want proof? Tara Reed took her first class on e-marketing a little more than a year ago.
Chris Nordyke is also a believer. An insurance agent in Corvallis, Nordyke says that thanks to social media he now gets one to two new clients a month. In fact, he loves social media for lots of reasons. “It significantly increases our customer loyalty, our discoverability and our speed of handling questions, service requests, and so on,” he says. “We’re extremely visible, and that helps establish trust.”
Or consider Christine Slocumb, president of Clarity Quest Marketing with offices in Roseburg and elsewhere.
Her company responded to a request for proposal that they found on LinkedIn, leading to a five-figure deal.
By posting whitepapers and recommendations on their Facebook pages, they found that former clients started to come back.
Putting their whitepapers and blogs on Digg, a content- sharing site, quadruples hits to their site on the day they post. “It also builds great links to our site,” says Slocumb.
And finally, no discussion of social media and small business in Oregon would be complete without discussing the Boring Funeral Home.
Elizabeth Fournier owns Cornerstone Funeral Services and Cremation in, you guessed it, Boring, Ore. While there are many benefits to a rural lifestyle, getting attention and building a vibrant business in an out-of-the-way place are not easy, and that’s why Fournier uses social media in a different way: as an economical, effective branding tool.
By using video, blogs, e-mail and social media sites, Fournier has created such an online name for herself and her company that she became the star of a reality show.
When Toshiba went looking for two drably named towns (Boring, and Normal, Illinois) and for some of the biggest eccentrics in those towns, they found Fournier. How? Because of her strong online presence. As a result, she was given some cutting-edge technology, became part of an online reality show and her town won $15,000 worth of laptops for the local school.
Nope, there’s nothing boring about social media. Just ask me on, alas, Twitter @SteveStrauss.
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR
Don’t just sit there. For a healthy workplace, move up and down — and all around.
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR
At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.
Sunday, February 15, 2015
BY LINDA BAKER | OB EDITOR
As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.
Friday, February 27, 2015
BY OB STAFF
The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.
Tuesday, January 27, 2015
Smartwatches are all the rage. But old-fashioned timepieces keep on ticking.
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR
A conversation with Donna Earley, director of sales and marketing for the Salem Convention Center.
Monday, January 26, 2015
BY JOE CORTRIGHT
"Nostalgia is not an economic strategy."
|The 100 Best Companies to Work For in Oregon|
|Help Wanted: Poached Jobs aids restaurateurs |
|How Oregon will survive the loss of Hanjin|
|On the Brink|
|Thy neighbor's house|
|How a Utah-based essential oils company cornered the Oregon market|
|Green Rush: Cashing in on legal marijuana|
|McDonalds pledges to stop selling chicken raised with antibiotics|
|Uber invests in mapping software, setting up contention with Google|
|Bill Gates leads Forbes' richest people list|
|Oil continues to gain on supply risks|
|With AmEx out, Costco turns to Visa, Citi|
|California gas prices spike|
|SeaWorld aims to alter marketing strategy|
Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Local businesses interested in offering retail items, food and beverage, or passenger services at Portland International Airport are invited to attend one of two meetings on March 17.
The Firm was recognized for the strength of its case matters during 2014, including precedents set or verdicts with notable high dollar amounts at stake.
The Oregon Chapter of the Society for Marketing Professional Services, will be hosting it’s Annual Dinner and Keynote event on March 12, 2015. The evening promises to be memorable, with this years Keynote, Christine McKinley.