Visitors hit attractions

| Print |  Email
Archives - November 2009
Wednesday, October 21, 2009
Many of Oregon’s top attractions have seen their visitor numbers increase over the last year despite the bad economy.

One bright spot is the High Desert Museum near Bend, which saw a 14% increase in attendance from July 2008 to July 2009.

“We are thrilled to see that, especially in today’s economy,” says museum president Janeanne A. Upp. But attendance increased only 6.5% from July to October this year, compared to the same period last year. “There are still winter break and the ski season to factor in,” says spokeswoman Cathy Carroll.

The museum gets 48% of its revenue from visitors, education programs, café and store sales, and facility rentals. Upp makes the most of her $3.5 million budget by changing exhibits nine times a year and marketing the museum in print and broadcast outlets. And with the closing of Bend’s Working Wonders Children’s Museum in October, attendance could increase even more. Upp says her museum will honor passes held by patrons of the closed institution.

OMSI in Portland reports a 10% increase for summer attendance but with no increase in revenue. “This is likely due to an increase in member attendance, which would not generate revenue each visit,” says communications director Lee Dawson.

The Oregon Zoo’s attendance grew 8.1% to 1.6 million visitors over the past year, which smashed all previous records. Spokeswoman Linda D’Ae-Smith says local residents are starting to rediscover the zoo. “People are looking for something closer to home,” she says. “They’re not taking that trip to Disneyland.”

The Enchanted Forest outside of Salem, the Tillamook Cheese Factory, the Oregon Caves National Monument near Cave Junction, and Crater Lake also reported an increase in visitors, but Multnomah Falls Lodge and McMinnville’s Evergreen Aviation Museum report no change. The same goes for the Columbia River Maritime Museum in Astoria, says store manager Blue Anderson. However, she says sales at the museum store have increased.

One exception is the Portland Art Museum, which saw a 20% decrease in visitors from July 2008 to July 2009. But marketing director Beth A. Heinrich says there’s a silver lining. The museum projected 30,000 visitors for July and August, but beat that number by about 54%.

WILLIAM E. CRAWFORD
 

More Articles

Corner Office: Pam Edstrom

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.


Read more...

Taking the lead in boosting Oregonians’ health and strengthening our economy

Contributed Blogs
Thursday, January 08, 2015
0108-injection-thumbBY CAMBIA HEALTH SOLUTIONS & OREGON BUSINESS COUNCIL | OP-ED

Businesses have a significant stake in the health of Oregonians. In fact, we cannot succeed without it. By committing to using our companies as levers for good health, we invest in our people, our business, our quality of life and our economy. 


Read more...

Editor's Letter: Power Play

January-Powerbook 2015
Thursday, December 11, 2014

There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.


Read more...

A legislative preview — and celebration

News
Friday, January 23, 2015
012315-speaker-thumbBY LINDA BAKER | OB EDITOR

The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.


Read more...

7 industry trends of 2015

The Latest
Friday, January 09, 2015
covertrends15-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Industry groups identify top trends for 2015.


Read more...

The Carbon Calculus

February 2015
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.


Read more...

The city as startup

Guest Blog
Wednesday, January 14, 2015
011415 citystartup-thumbBY NISHANT BHAJARIA | OP-ED CONTRIBUTOR

Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS