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|Archives - October 2009|
|Thursday, October 01, 2009|
These days, it's good to remember that there are actual entities out there that fail to make a profit, but do so on purpose. I am referring of course to the plethora of nonprofit organizations that dot our great state.
There are about 28,000 nonprofits and not-for-profits in Oregon, and most of them are quite small. Which raises the question: Where do they all find funding? While plenty still follow the tried-and-true plan of filling out laborious grant applications, there exists a cutting-edge minority that is using entrepreneurial skills and strategies to fund the dream.
Amy Sacks is the executive director of the Pixie Project (PixieProject.org), a 2-year-old nonprofit in Portland dedicated to animal rescue and adoption services. Undoubtedly, this is the sort of nonprofit that would necessitate creative financing. Not only are they starting out in a tough economy, but they are also going up against heavyweights like the Humane Society.
So Sacks and her team have devised a two-tiered entrepreneurial strategy that “distinguishes us from more traditional animal shelters.” The first part, says Sacks, is a for-profit “fully stocked, healthful pet supply store where 100% of the profits support our rescue efforts.” She explains that “having a store as part of the nonprofit not only allows us to arm new adopters with all of the supplies necessary, but it also then pays for the vet care of the animal being adopted.”
In addition, Sacks explains, “About a year ago, I decided that if Lance Armstrong could sell millions of yellow bracelets to bring awareness to his cause, then we [could do the same.]” As such, the Pixie Project has been working “with a team of designers to create a great line of leashes and collars which are meant to iconically brand the adoption movement.”
As a result of these creative, entrepreneurial strategies, the Pixie Project is on solid financial footing, which is saying a lot for a nonprofit in 2009.
And the Pixie Project is not alone; there are many nonprofits in Oregon who have turned to entrepreneurship as a funding source in light of lower charitable giving.
One such organization is Birth to 3 (Birthto3.org), a Eugene-based organization that provides parenting education and support to families with young children.
According to Marilyn Milne, the group’s communication director, the nonprofit “established an entrepreneurial branch in 2003 [because of] reduced funding after 9/11.” Milne explains that Parenting Now!, their entrepreneurial section, “has become a vital revenue stream.” By concentrating on sales of training and curricula, they increased that revenue from $50,000 in 2001 to $212,000 in 2008. These sales help to underwrite programs Birth To 3 offers in the Eugene-Springfield area.
As we all know, generating profit is only one aspect of entrepreneurship; maybe an equally important one is marketing and the ability to generate positive PR. That’s the first reason I love Dallas Jessup’s story so much. Dallas is 17 and a freshman at Vanderbilt, but three years ago, as part of her service project at Portland’s St. Mary’s Academy, Dallas created a video called Just Yell Fire, which showed girls 11 to 19 how to get away from predators and sexual assault. (The second reason: That’s where my girls go to school.)
But while my daughters, like most girls at St. Mary’s, are content to do some good volunteer work at a nice nonprofit, Dallas, with the pro bono help of Portland-based law firm Perkins Coie, created her own nonprofit — Just Yell Fire.
Not only did Dallas raise more than $600,000 from the Portland and Vancouver communities in cash and services to make her movie — which she also used to produce 5,000 copies and give away for free — but she used some marketing techniques to spread her important message far beyond Oregon, to wit:
• Doritos put her Just Yell Fire campaign on 25 million bags of chips.
Dallas and her nonprofit brethren are living proof that the good ole entrepreneurial spirit is alive here in Oregon, and not just in small businesses. Bravo.
Wednesday, February 25, 2015
BY LINDA BAKER | OB EDITOR
The big news at Oregon Business is we’re getting a ping pong table. After reading the descriptions of the 2015 100 Best Companies to Work For in Oregon, a disproportionate number of which feature table tennis in the office, I decided it was time to bring our own workplace into the 21st century. It was a tough call, but it’s lonely at the top, and someone has to make the hard decisions.
Thursday, March 19, 2015
BY DAN COOK | Photos by Jason E. Kaplan
An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.
Friday, February 27, 2015
PHOTOS BY JASON E. KAPLAN
Images from the 2015 celebration of Oregon's great workplaces.
Friday, April 24, 2015
BY LINDA BAKER
A recap of "Tech in Transit: Will Portland Build the Next Uber?"
Wednesday, March 04, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
On Wednesday night, a couple days ahead of the 2015 season kickoff, Major League Soccer and the Players Union reached an agreement.
Friday, March 27, 2015
BY LINDA BAKER
My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
|Bike Chic: 7 stylish options for cyclists|
|Beam Me Up|
|Get on the bus!|
|Emperor of the Sea|
|The Road to Reinvention|
|Epitaph for a Boondoggle|
|FLOTUS: Tech industry to train, hire 90K vets|
|'Man-made' earthquakes becoming more frequent, powerful|
|FCC poised to block Comcast, Time Warner merger|
|Dunkin' Donuts, Domino's lead junk food revival|
|Pulitzer-winning journalist chooses PR|
|Taco Bell up, Chipotle down|
|Lilly Pulitzer line at Target crashes site|
A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.